Li Xingxian &Nbsp, A Successful Self Startuer, Understands Customers As The Key.

Successful autonomy

With the increase of the number of university graduates, employment has become more and more difficult.

In April of two, April, Li Xingxian, who was graduating from college, joined in a joint venture with his good friend to join Deng's Lao tea. He chose the place where he chose to start his business because he had a better understanding of the school environment and students' needs.

Speaking of why he thought of opening a herbal tea shop, Li Xingxian told reporters that he wanted to open a tea shop at that time, but the cost of joining was too high. It was not realistic for him who was still a student at that time, so he chose to join the herbal tea shop.

Although there were other brands of herbal tea shops in the school at the time, he thought they had obvious advantages no matter from the location of the store or the price of the commodity.

He said, the choice of the store site is very important, "the right choice of the store is equivalent to 70% success."

He said that although some shops were very busy, they could not make money in the end because the rent was too expensive. Choosing a suitable location for their own business is a key part.

Venture capital is essential.

To start a business, capital is indispensable. When Li Xingxian started his business, the capital was the money he had saved every year.

Although the money for early business has been solved, things are not going smoothly.

Li Xingxian told reporters, because in school, students can use the card to pay for the card, and the student's credit card part of the money to return to their accounts will take some time, so this time difference caused them to have a serious shortage of working capital.

He said that at that time, due to lack of funds, even paid to the shop assistant aunt's wages were not, only to the students and friends around, but later borrowed no way, had to borrow some money from the family to ensure normal business, which solved their urgent need.

In the second years after the start of the business, Li Xingxian and his partner opened second branches in different locations of the school, and the business was quite good.

He told reporters that I am still more aware of students' psychology than before, and I usually chat with students who buy things in shops and listen to their opinions.

He said that the work in this area is also very important. Timely understanding of customers' needs and opinions is helpful to their improvement in all aspects. Only by having enough knowledge of customers can we better satisfy the needs of customers and customers can also buy more happiness.

He believes that if we do not understand the needs of customers and the service is not well done, then a suitable store site will lose its advantages and eventually will be faced with the fate of bankruptcy.