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Horita Maruzhen Focuses On High Quality Yarn Market

2010/10/8 10:08:00 39

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Horita Marumasa

Recently, in 2010, autumn and winter

market

Demand, Horita Maruzhen introduced the use of special craft production performance.

Wool weaving

Feel effective yarn, praised by the market, sales are good.

Due to the increasing demand for quality of yarn materials and fabric materials, the company has also adjusted its policy towards the Chinese market, highlighting the market demands of high value-added and high quality products.

stay

Men's wear

In addition to the introduction of 100% woolen fabrics, the company also introduced a series of blended products of Angola goat hair.

In the field of women's wear, the company has seen that the elegant style clothing has certain market demand for the yarn, and the flash yarn is added to the wool yarn, so that it has fashionable elements and graceful tone.

At the same time, the market demand for yarn products with varied visual effects will increase this year, so the company will continue to push the colorful yarn.

Although the sales volume of products in Japan has been decreasing recently, the company has indicated that the effect of their cost control has already appeared. The company's sales are progressively pushing forward according to the plan on the basis of guaranteeing profit rate.

In the two quarter of this year, sales of the Chinese market increased by 35% over the same period last year, and sales in the Chinese market accounted for more than 6 of the total sales of the company. Therefore, we can see that the business in China is developing steadily.

In the future, the company will also meet the demand of Chinese clothing brand while strives for sales, and strive for excellence in quality management.

At present, the management of local factories is guaranteed by two Japanese staff to provide customers with stable quality products.

At the same time, the company imported automatic equipment to produce high strength yarns in China's factories. In order to meet the demand of high quality yarns in China and India, the company also introduced cotton blended yarns.

The rise of China's domestic designer brands has also brought a great demand for high quality yarns.

In order to meet this market demand, the company plans to launch high value-added products blended with cotton and silk.