Lower &Nbsp; International Luxury Brands Enter The Network Sales Platform.
With China becoming
Luxury goods
consumption
market
In the fastest growing countries, more and more luxury brands begin to lay down their faces and seek new growth opportunities everywhere.
Following Armani's opening of China's first Yoox
Shop
Since then, most international brands have turned their attention to high-end B2C professional websites in an attempt to quickly occupy the emerging market.
There are big news about luxury online sales. One is luxury goods website, which has been authorized by two international top luxury network. Another news is that Liu Qiangdong, chairman of Jingdong mall board, revealed at a press conference that Jingdong mall launched a luxury website.
This undoubtedly means that more luxury goods will enter the network sale in the future.
The website has received the exclusive authorization of the top luxury brand VanCleef&Arpels (Van Cleef & Arpels) and the brand of MontBlanc, MontBlanc's network, and has been the sole distributor of all two brands of fragrance products from January next year.
The website plans to introduce more than 30 top flavor brands such as Burberry, Lanvin, Loewe, Prada, PaulSmith and Versace in January 2011.
In addition, the products will expand to more than 10 categories, including luggage, leather goods, clothing, fragrance, household, watches, jewelry, underwear and so on.
And very coincidentally, Jingdong mall also announced yesterday that it would enter luxury sales and launch a luxury website.
It is understood that at present, luxury websites have shown explosive growth.
Luxury discount websites such as vip.com, Jiapin, Yintai and Fifth Avenue have mushroomed in front of the public.
In addition to these comprehensive luxury discount websites, Lancome, Armani, Dunhill, Hermes and other brands have also launched their own vertical online store.
Goldman Sachs predicts that the number of people willing to spend luxury goods in the next five years will rise from 40 million to 160 million.
In the next three years, Japan is expected to surpass Japan as the world's largest consumer of luxury goods, and Internet consumption is expected to be the biggest beneficiary.
Shang pin net CEO Zhao Shicheng analysis, luxury online shopping space is very large, is currently in the brand business and professional luxury online shopping melee situation.
2011 will usher in the popularity of luxury online shopping, competition will enter the white hot stage.
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