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Menswear Market Consumption Report: Shopping Center Is The Most Preferred Fashion And Leisure Favorite.

2011/3/4 9:07:00 100

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Men'S Market Shopping

75.6%

Male

Men who prefer black and white 2/3 prefer shopping alone.

consumption

market

The trend trend has attracted much attention.

What are the special consumption needs of male consumption groups? What are their different consumption habits and preferences? What are their views on today's men's wear market? For this reason, a survey of men's clothing market consumption was conducted before and after the Spring Festival.

All the respondents were male.

A total of 2200 questionnaires were distributed and 2167 valid questionnaires were collected, among which 2122 were network questionnaires and 45 were face interview questionnaires.

The survey mainly consisted of young men and young men, accounting for 62.5% of 30~40 years old, 13.8% of 40~50 years old, 14.4% of 50~60 years old, and less than 5% of other age groups.

The respondents were mainly middle and high income. The monthly salary was 5000~10000 yuan, 85.9%, 3000~5000 yuan 10.2%, and the rest less than 5% (see Figure 1).

Shopping center is the first choice.

According to the survey data, the proportion of respondents choosing shopping centers is 61.2%, 33.3% of clothing stores, 4.5% of department stores and 1% of wholesale markets.

Brand discount stores are also popular among male consumers.

Buying habits, 67% of male consumers like to buy alone, 24.4% of male consumers said they would go shopping with friends, and 8.6% of male consumers said they would buy it on behalf of others.

In terms of frequency of clothing purchase, most people concentrated in 0~1 times, with a ratio of 82.5%, 2 times 12.7%, 3 times 4.1%, 4 or 4 times 0.7% (see chart 2).

Fashion casual wear is most popular.

In terms of male consumer dress styles, 41.9% of respondents preferred fashion casual wear, 33.2% of formal clothing, 17.3% of sportswear and 7.6% of business casual wear.

Among the favorite spring and summer products, shirts accounted for 79.8% and T-shirts accounted for 20.2%.

Among the most popular autumn and winter single products, 47.4% of Mao coat, 29% of fur clothing and 23.6% of down garments.

Among the most popular trousers, western trousers accounted for 59.2%, casual pants accounted for 26.1%, and jeans accounted for 14.7% (see Figure 3).

Style is the primary factor of purchase.

What factors do male consumers value most when purchasing clothes? The survey data show that styles are the most concerned, and 89.3% of respondents choose this option.

In addition, quality accounted for 56.5%, brand and fabric accounted for 47.8%, price accounted for 43.5%, guidance and after-sale services accounted for 23.6% (see Figure 4).

Three men's clothing brands are popular.

In the choice of "men's clothing brand", respondents who were over 35 years old answered the questions.

In the effective questionnaire, the popularity of the three men's clothing brands of Shan Shan, YOUNGOR, and Li Lang were difficult to divide up and down, accounting for 75.6%; followed by nine Mu Wang accounted for 48.2%, San de Xi accounted for 33.5%, Jin Ba accounted for 32%, the Sunu accounted for 25.1%, seven wolves accounted for 23.2%, Tai Zi Long accounted for 15%, and tiger accounted for 9.6% (see chart 5).

Feel

The most important thing is comfort and comfort.

In terms of clothing materials, the proportion of respondents who chose natural fibers such as cotton, linen, silk, wool and so on was 79.3%, and 52.2% of functional fabrics such as hygroscopic and sweat perspiration were selected, while 82.6% of respondents believed that they should feel comfortable and comfortable.

In terms of color preference, black and white color was the most popular, with a selection ratio of 75.6%, followed by a yellow line, a ratio of 65.9%, a brown grey system accounting for 51.6%, and a red and blue system accounting for 24.4%.

In terms of the average consumer price, men spend more than 1500 yuan per garment for the most part, accounting for 64.5%, followed by 500~1000 yuan accounting for 14.1%, 1000~1500 yuan for 10.1%, 200~500 yuan for 10%, and less than 200 yuan for 1.3% (see chart 6).

It is difficult to get the right clothes.

According to statistics, male clothing consumers often encounter problems in clothing, clothing styles are not new enough to 76.2%, it is difficult to pick out their own clothing for 72.2%, not enough clothing varieties accounted for 71.5%, do not know how to carry out the overall clothing collocation 69.1%, shopping guide service is not professional 52.8%, shop display features 47.4%.

In addition, some respondents mentioned the problem of different sizes of clothing brands (see Figure 7).