Changing Channels Of Garment Industry To Find New Directions For Revival

Recently, the "2012 China Clothing Brand Forum" and the "annual achievement of China's top 500 apparel industry annual conference" were held in Beijing.

With the theme of "the revival of China's garment industry" as the theme, the forum will gather more than 2000 experts from the industry, executives from listed companies, brands, channels, retailers, and media to look for the core direction of 2012 China's clothing revival.

On the 3 day forum, the organizers discussed the three themes of macroeconomics, channel pformation and retail mode respectively, and conducted the award ceremony of the Chinese fashion channel learning model and the retail learning paradigm award.

The impact of the international economic situation on the industry

"Stock god" Buffett once said that when others are greedy, you should be afraid.

In 2012, various financial media and economists have been playing a bad role in the world economy. Is the Chinese economy still thriving? Under the uncertain macroeconomic environment, do you have the "greed" to turn crisis into a business opportunity when everyone else is in fear?

In 2012, in the world economy that had been "bad mouthing", retail industry took the lead. It was intertwined by the factors of economic growth slowing down, the rising cost of enterprises and the increasing pressure of inventory, and 2012.

The situation is not optimistic, the major brands have slowed down the speed of opening stores and lowered the expected performance growth.

Lang Xianping, a famous economist, discussed the development trend of China's clothing industry from the height of the world economic environment, and came from two listed companies of domestic clothing enterprises -- Zhejiang.

Qiu Guang, chairman of Limited by Share Ltd and senior vice president of XTEP (China) Co., Ltd., ye Qi, discussed the driving force for enterprises to take off from the three levels of strategy, brand and capital, and gave directions to many small and medium-sized enterprises.

Liang Wendao, a famous scholar, takes the soil of Chinese traditional culture as the theme, and seeks "Cultural Fulcrum" for the development of clothing industry.

It is worth mentioning that the organizers invited Yu Xiuzhen and Qiu Jing to plant two Korean experts. From the perspective of fashion trend and strategy, they shared the advanced management experience of Korean enterprises with their counterparts in China, which is of guiding significance to the development of domestic garment enterprises.

"Inventory crisis" will trigger a new round of channel change

In the second half of 2011, a local brand inventory crisis, which exposed the shortage of local enterprises in supply chain management and retail system management, was exposed.

To this end, the organizers, on the second day of the forum, take the "channel power" as the theme, from the commercial real estate, department stores, electronic commerce from different angles, for enterprises to point out confusion, to seek solutions to inventory.

In twenty-first Century, Cai Yuxiang, general manager of commercial real estate, directed at the development of China's shopping center.

It provides directions for future channel development.

He pointed out that the two or three line market is a good opportunity to enter shopping centers. Enterprises can choose two ways of shopping centers and department stores according to their own conditions.

A few years ago, local brands were learning the fast supply chain system of the international brand ZARA. Although the inventory problem plagued many service companies in 2011, there were still many excellent enterprises achieving satisfactory results in the supply chain and inventory management, and local brands showed an example of learning.

The forum invited Zhou Junfeng, chairman of Nye brand, to share the success stories of enterprises, and how to use Taobao network sales to reach a win-win marketing mode under the online and offline businesses. Yao Yujian, chairman of the Akimizu Ito brand, shared the practice of "zero inventory full return" VMI mode in China's apparel industry.