"Only Live Without Support" Has Become A Major Problem To Be Solved In The Current Clothing Market.

At present, under the changing tide of social and economic development, the strong development momentum of commercial real estate has led to a large number of enterprises.

The emergence of specialized markets.

In particular, since the second half of 2011, commercial housing projects in pure residential areas have experienced a "restriction order" restriction, and the proportion of investment in professional real estate projects has increased significantly.

In terms of the textile and garment industry itself, favorable policy support and long term low cost and high profit advantages make the development of the garment professional market popular among many real estate developers.

In addition, the trend that China's textile and garment industry has gradually shifted from the southeast coast to the inland area is becoming clearer. The textile and clothing circulation channels are also gradually permeated from extensive to intensive, which provides an opportunity for the development of the clothing professional market.

A large number of homogenous and serious clothing professional markets have sprung up in a short time, and the difficulties of investment decrease, investment difficulty and operation difficulty are coming.

In order to maintain the short-term capital flow, many developers are willing to blindly advocate the market prospect and quickly realize the paction of the shops. After that, they do not manage the fashion market.

Under such a pattern, how to rely on the strength of all sectors of the industry to realize the resurgence of these emerging garment market, and to avoid the premature failure of the "garment market" that has already been built has become the main problem to be solved urgently in the development of the clothing professional market itself.

Looking at the current situation: the pformation and upgrading of the war look forward to the emergence of a new model.

It is not difficult to find out that the large number of garment specialized market "aircraft carriers" are just on the table. They follow the traditional fashion market management mode and positioning characteristics, and do not really have some conditions to develop a ZTE garment market.

These newly built clothing specialized markets tend to emphasize the recovery of short-term interests, the single way of operation is mainly trade, the carriers are mainly physical stores, and the backward natural economic operation mode is adopted. The paction mode is mainly based on the original "three cash" (cash, spot, spot), and it is difficult to adapt to the change of the new clothing professional market.

Recently, the emergence and completion of these unprofessional clothing professional markets all over the country are always huge and costly, and the speed of decline and collapse is also fast.

On the whole, the increase in the number of new garment professional markets has increased the recognition of the business sector to the foreground of the apparel industry. Many people are optimistic about the development of the textile and garment industry, but the rapid and declining rapid rise of the industry also makes the industry introspection.

Whether it is the local governments that are planning the construction of the clothing professional market or the developers who invest in the clothing market, they gradually realize that the previous fashion market model can not meet the overall trend of the current economic development pattern.

These garment professional markets built on the commercial real estate marketing plan have not been able to give a good look at the deep-seated problems that the new garment professional market needs to face, and the changing market environment. It is just blindly preparing to build large-scale clothing stores, which fundamentally ignores the needs of the consumer market in China's apparel industry.

Most of these "big behemoths" do not have the branding operation needs of the shops that support them. They can not provide better development space for the shops to join, and guide them to realize the systematic operation and upgrading of the brand.

From a macro perspective, the current apparel market and the textile and garment industry itself have changed the traditional pattern of production as the core. Instead, they are paying more attention to market factors and factors of sales channels. Industrial segmentation is becoming a new feature of the development of the garment industry.

This requires that the apparel professional market has the resources to effectively integrate various fields and industries of clothing, and provide the advantage of the textile and garment industry with more advantageous agglomeration advantages through channels and operation services.

The "mega" clothing professional market can not meet the basic needs of textile and garment market.

Under such a pattern, the current construction and development of China's clothing market has suffered from pformation and upgrading itself.

How to realize the pformation of these new garment market and find a new fashion professional market planning and operation mode, so that it can take the road of gradual revival and pull the development of the overall textile and garment industry, seems to be able to give the answer at present: as soon as possible, it will launch a new specialized brand systematic operation mode that can meet the current situation of Chinese clothing brand consumption market and the current situation of Chinese garment enterprises, so as to realize the overall pformation and upgrading of the garment professional market.

Explore the way out: innovative thinking under accurate planning and positioning helps to break through the fog.

There is no doubt that in the overall pformation of China's society, the new consumption habits and new consumption needs and patterns of consumers in the textile and garment industry are changing. This also promotes the change of the development mode of the entire textile and garment market.

The development of the professional market and the development of the industry are closely integrated. Based on the characteristics and development trend of the garment professional market and the textile and garment industry, it is crucial to consider the factors of the market and the factors of the sales channel in the process of exploring the reasonable pformation of the garment market.

What is worth noticing here is the accurate planning and positioning of the clothing specialized market at the beginning of the preparation, and the innovative thinking and mode exploration of the daily operation after the completion of the construction.

The key to the development and pformation of the garment market is to emphasize the key points, strengthen the market of garment characteristics and the related fabric and accessories market.

In the process of planning and operation, the professional market of clothing should give full play to the conditions of network information and fast and convenient logistics system construction, shorten the overall supply chain of textile and garment industry, and create a scientific and efficient short flow terminal for garment professional market.

The responsible person of the auxiliary Association of Henan province received a telephone interview. Under the current overall textile and clothing market, the key words, such as "theme", "creative", "network" and "business city", have become an unavoidable point in the pformation construction of clothing professional market.

For the sustainable development of clothing specialized market, the organic combination of brand entity shops and online stores is based on the future.

In the past, the planning and infrastructure of the specialized clothing market in the past should continue to integrate new elements such as e-commerce, 3D mall and intelligent commercial software, and promote the popularization of networked digital trade.

We can take the form of synchronizing online shops for businesses, and improve the seamless connection between tangible and intangible markets through the form of e-commerce.

In the light of the overall pformation and upgrading of the existing traditional clothing market business circle, we should build a new pattern of clothing specialized market, which is specialized in clothing market, clothing theme mall, clothing shopping center and clothing trade complex, so as to realize the resurgence and brilliance of garment specialized market.

"In the process of planning and positioning of clothing specialized market, another important point of developing textile and clothing marketing channels is the integration of exhibitions and trade. By organizing professional and distinctive global professional sourcing exhibitions, brand dealers and agents, we will provide global shopping centers for fashion shops, businesses, fashion brands, fashion brands, and fashion boutiques.

The responsible person further pointed out that the hardware supporting facilities for the garment market is constantly upgrading and upgrading, aiming at sales terminals, providing consumers with convenient service facilities such as shop purchasing service desk, electronic shopping guide system, consumer complaints station and so on.

In addition, accurate planning and positioning for the apparel professional market management level, information technology services, the application of new materials, the application of new energy, the modern logistics mode and the exchange platform between the shops are also the need to realize the pformation of specialized market of textile and clothing.

Simultaneous Chorus: a professional market to create a product and spleen incubator base

There is a lyrics sung well: "in the wind and rain, a person's umbrella, the wind will be particularly fierce."

In the face of the pformation and upgrading of the textile and apparel market, the ultimate goal is to rely on the joint efforts of all participants in the industry.

In the process of pformation and upgrading, the specialized market of textile and garment should change from product centered to brand centered, and from the purpose of charging rent to creating a fashion brand market, and by creating a specialized market, we can create a product and spleen incubator base.

"In fact, the fundamental pformation of the competitiveness of China's overall textile and garment market competitiveness has been the trend this year.

Since the financial crisis, the low cost advantage of China's textile and garment industry has no longer been able to sustain the sustainable development of the whole industry. Exploring and pursuing efficiency advantages and brand advantages has become the only way to consider the development of textile and garment related industries.

Turning to the specific countermeasures for the development of textile and garment specialized market, the responsible person of Henan clothing association emphasizes that the value of a brand clothing constitutes the middle value of at least 1/4.

Therefore, it is very important to pay attention to the channel in the pformation of textile and garment market.

A sound distribution channel must be emphasized in the apparel market.

The construction of channels is actually an important means to promote brand communication. In the final analysis, the pformation of textile and garment specialized market still needs to take root in the professional market and create a product spleen incubation base.

All participants in the textile and garment industry should work hand in hand to form a talent team to meet the needs of the specialized market of textile and garment and the development of modern circulation. Under the test of the pformation of the textile and garment market, we will take root in the professional market all the year round and rely on the professional market to provide various convenience conditions for garment production enterprises and consumers, and take the road of clothing brand management.

Based on fast information feedback system, accurate fashion trend and product market communication ability, we should improve the textile and apparel brand service system, gather and cultivate more and more strong clothing brands, and truly achieve the goal of creating a product spleen incubator base.