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There Is No Future For Chinese Electricity Providers Without Physical Retail Participation.

2014/2/15 19:15:00 62

Physical Retail Chinese Market Electricity Supplier

in recent years, the development of a href= "//www.sjfzxm.com/news/index_c.asp" > electricity supplier < /a > has been developing rapidly. The entity retailing in the internet background has found itself suffering from more and more impact. However, from the macro level, the author finds that there are few real business profits, and the development of electric business is barbaric growth. Compared with physical retail, the cost of electricity providers to pay for traffic will be higher and higher.

The development of the electricity supplier has awakened the consciousness of the development of the entity retail Internet. When the entity retails give full play to the role of the Internet, the electricity supplier will only be an online channel for physical retail.

Less than p years ago, when the electricity supplier just started to rise, the birds were clamoring for "subversion" and "revolution" every day. It was so fierce that Hitler blitz Blitzkrieg when he swept across 14 European countries.

the first to shout is "alien" Ma Yun.

But since Ma Yun has become the godfather of the skeleton grade electric business, this nickname which is very suitable for Ma Yun has not heard anyone calling.

In the past more than 10 years, P has not seen the death of the electricity supplier, but the Internet companies themselves have died in batches and nets. Last year alone, Tmall closed more than 7000 stores. Earlier, the group buying network died more than 9.

If we want to enumerate all those dead Internet companies, I am afraid it will be too much to write about.

of course, the physical retail enterprises also have fallen, but even in the difficult 2013, there are still more shops than shut down.

And the main factor of closing the store is probably more affected by the "eight prohibits" and the sharp increase in costs, rather than the impact of the electricity supplier.

no industry has been subverted by electricity providers. The downstairs canteen is still in good condition, and convenience stores in the community are also growing.

"A few days ago, Ma Yun spoke again," he said. "Before, we changed calls for others and other industries." P

Today we find that the sky above ourselves has changed, and the stable land under our feet is changing.

Facing the advent of the era of mobile e-commerce, WeChat has not bottomless in the face of the continuous grabbing of the mobile terminal entrance.

"P", "the subversive" and "revolutionaries" of the birds were not so enthusiastic. They changed the view that all offline retail entities were called "traditional enterprises", which was called "Internet companies" on the Internet, which was very offensive.

the traditional antonym is modern, traditional or modern. It is about developing ideas, developing concepts and developing strategies, rather than looking at the existence form of enterprises or the tools used in a certain stage.

electricity supplier is a channel and tool for modern retailing industry. It can not be judged that an enterprise is traditional or modern. Because it is a tool, everyone can use it, electricity supplier can use it, and physical retailing can also be used.

old laugh is eager to invent a new concept, called "traditional electricity supplier", which is used to refer to the electricity supplier before 2013.

In fact, with Taobao and Tmall as the representative, the electricity supplier only uses the new bottle of the Internet to package the old wine of commercial real estate. The profit making mode of exploiting the tenants is not really modern.

even so, China's electricity supplier is still losing money, selling about 10000000000 of its losses and selling about 100000000000 of its losses. If such enterprises do not belong to traditional enterprises, they will not tolerate it.

Taobao can sell well. Last year it sold 35 billion 19 million of double 11, plus 40 billion of the other giants. The number that can induce hypertension is being talked about by people, salivating and three feet.

but compared with the national a href= "//www.sjfzxm.com/news/index_c.asp" > entity retail enterprise < /a > average daily sales of 65 billion, the electricity giants have been holding the whole year's achievements, are they still proud of them? Is it worth the chicken action?

"P" Taobao made money, but what kind of foundation was built on it? More than 80% of the sellers were losing money, 10% of them were basically flat, and 10% of the profits would not be limited to such a narrow profit margin. "/p >

The development of "P" > a href= "//www.sjfzxm.com/news/index_c.asp" > Taobao < /a > more than 10 years can be summarized by 2 idioms: letting fish grow in water and fishing with fish.

in the early years, Taobao was free to enter the shops to attract sellers. Free shops were opened for fish farming. After forming a certain climate, Taobao charges. It is said that the cost of opening Taobao stores is about the same as that of physical stores.

Net exposure Ali net profit super Tencent, become the most profitable Internet Co in the mainland, this is not what we do and what is it?

at least until now, the electricity supplier has not been against the weather.

if no electricity supplier has changed the pattern of China's retail market, no one has any objection to it. The electricity supplier has opened a new channel for the development of the retail industry.

But if we are going to move up and down the line arbitrarily, if we insist on revolution and subversion, I am afraid not many people can agree that you are less than 1 of the total. Who are you subverting? Whose life is it?

if we have to talk about revolution, we can only say that the Chinese electricity supplier has completed the revolution of 1911, but it is far away from the national liberation.

and the revolution is to succeed. We must wired up the extensive participation of the entity retail enterprises. Only the majority of entity retailers are Internet based and electric business, and China's electricity supplier development can have a bright future.

traditional electricity providers do not represent the direction of the development of the electricity supplier industry. Only with virtual integration, double line integration, and establishing a sustainable profit model, can the Internet really complete the pformation of business and realize the revolution in the real sense.

at present, a large number of entity retailers enter the electricity supplier through various forms. This is a people's war of commercial Internet. It will sweep across the whole country and lead to the future.

and in the future, there will be no Internet or retail entity in the retail industry. Because everyone is a mobile Internet company, "you have mud in me", "I have you in the mud", that will be a complex, scientific and technological industry that contains and keeps all kinds of advanced technology.

some traditional electricity suppliers are flooded with fake products, lack of honesty and lack of experience. They are incompatible with the Internet spirit they advertised.

Less ambitions, more heart of the Internet, and pformation with physical retailing, there will be a future for traditional e-commerce.