Nike Is The Winner Of "Na Marketing".

< p > Li Na once again made history in Melbourne park.

In the gleam of the Daphne cup, people also quickly drowned in such a big event.

Li Na's immense popularity quickly extended from the arena to the outside, and television, Internet and social media became the praises of Li Na.

This record champion quickly fermented, Li Na instantly became the key word of the screen.

Whether it knows the ball or not, the topic can be Li Na.

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At P this time, Li Na's sponsors started a "copycat war" about < a href= "//www.sjfzxm.com/news/index_c.asp" > marketing < /a > no one wanted to miss this gathering of popular advertising wars.

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< p > "first is to be quick."

Professor Zhang Zujian, director of the advertising brand research center of Shanghai Univer, has long summarized the key to social networking event marketing.

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In January 25th, at 6:19 in the evening of January 25th, the final of the Australian women's singles final ended in 2014. Li Na won the career as the first Australian Open champion in Asia.

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< p > almost at the same time, < a href= "//www.sjfzxm.com/news/index_c.asp" > sponsors < /a > Nike's "JustDoIt" releases micro-blog, the whole copy is black, Li Na is roaring on the right side, the right side is popular with tyrant gold with "heart dare than sky high" text.

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< p > this instantly ignites the mood of the audience, not the other micro-blog accounts of Nike, but the number of micro-blog accounts is more than 10 thousand times.

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< p > "can express the attitude of the brand quickly and express the quality of the brand."

Zhang Zujian believes that Nike has demonstrated the most critical capability in many events marketing.

Compared with the speed of < a href= "//www.sjfzxm.com/news/index_c.asp" > Nike < /a >, Mercedes Benz, Taikang Life and Yili Shu milk are closely followed, and the pmission degree is limited.

Kunlun Mountains didn't even announce the planning advertisements until more than an hour after Li Na won the championship.

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< p > "sporting goods advertisements rely more on events. For example, Nike's micro-blog always follows the progress of events and responds to events and achievements. Micro-blog is instant advertising, which is very skillful.

In addition, being able to make quick responses shows that they are prepared. "

In fact, Nike's advertising speed has long impressed Zhang Zujian. Especially at the London Olympics, Nike's social network marketing has won many public praise with its speed and quick response.

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The slogan "P is more powerful than heart" is actually made by Nike earlier.

In recent years, Nike's slogan has been able to capture people's hearts and have a great degree of dissemination.

All this is the credit of Wieden+Kennedy, an advertising agency.

The advertising agency that only entered Shanghai in 2005 has cooperated with Nike Greater China for 8 years.

Many people do not know that the well-known "JustDoIt" is also the company's masterpiece.

Despite the early preparations for Li Na's win and lose, Nike and Wieden+Kennedy's team were ready to prepare for the event during the whole event.

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