Clothing Store Terminal Management, Sales And Training Skills

< p > analysis of the number of potential customers and the law of passenger flow < /p >

< p > according to the overseas investigation data, almost 50% of the customers in the modern supermarket come from the area within 250 meters of the store. Therefore, when considering the possible location of a supermarket, it is generally required that 10 thousand people should settle down within the 500 meter radius of the planned place.

The place where people come and go, of course, is advantageous to set up shop, but it is not just the place where people go through many places, it is suitable for opening a shop, or is it an analysis of what people are coming and going, and how does the passenger flow rule? First, we need to know the age and sex of the pedestrians in the past, because some passersby are children, they may be customers of fast food shops, but they will not be customers of clothing stores; secondly, we should know the rush hours and the scarce time of pedestrians, and then we should know about pedestrians' dealings and purposes and their stay time.

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< p > in busy commercial areas, passenger flow is generally the mainstream of shopping, characterized by slow speed, long stay time and relatively dispersed flow time. Therefore, shops that choose strong commodities can be set up here, such as clothing stores.

Although some areas have large scale traffic volume, they are mostly non-commercial factors, such as stations, wharfs, schools, public places and so on. The main purpose of their passenger flow is not to purchase goods, but to take other purposes as the main purpose, and shopping is by the way.

In some areas, the passenger flow is generally faster, the residence time is shorter, and the flow time is more concentrated. Therefore, shops that operate poorly selected and easy to carry goods can be set up here, such as cigarette and liquor outlets, cold drinks stores, fast food restaurants, etc.

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< p > < strong > analysis of traffic < a href= "//www.sjfzxm.com/news/index_c.asp" > geographical conditions < /a > /strong > /p >

< p > the convenience of traffic is also an important factor in site selection. Convenient traffic arteries, such as stations close to stations, wharfs and buses, are more convenient for pedestrians because of the large number of pedestrians and traffic. The corner of intersections is also a good location for road shops because of its high visibility and high visibility.

However, in some areas, the road is separated by a very long central belt or railing, which limits the value of setting up shops.

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< p > due to traffic conditions, public facilities, walking habits, residential areas and lighting conditions, the passenger flow on one side of the street is often uneven, or the traffic on the same side may be different because of the different locations. Therefore, the location of the street should be analyzed according to the characteristics of the street passenger flow and selected on the side or lots of the streets with more passengers.

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< p > the founder of the Yongan company, located in Nanjing Road, Shanghai, took a lot of effort when choosing the address of Yongan company.

In 1915, Guo Quan, manager of Hongkong Yongan company, came to Shanghai to build Yongan company with HK $500 thousand.

After choosing a place in Nanjing, a busy downtown area in Shanghai, it was hesitant to build a shop in Lunan or North Road.

So two men were sent to Lunan and Lubei respectively, so long as they passed by one person, they put a bean in their pocket.

As a result, pedestrians in Lunan were more than pedestrians. Guo brothers did not hesitate to choose the location of Yongan in Lunan.

Since the location of the store in Yongan has been chosen correctly, the shop has experienced great vicissitudes and is still prospering.

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< p > < strong > analysis < a href= "//www.sjfzxm.com/news/index_c.asp" > competition < /a > mention < /strong > /p >

< p > If shops are not strong enough to choose and buy more daily products, there will be too many competing businesses in the same area and competing for business volume, which will inevitably affect the economic efficiency of stores. Unless new stores have special operating styles, capabilities or unusual sources of commodities, they will be hard to succeed.

Therefore, there is a common saying in shopping malls: peers are like enemies.

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< p > but in some environments, this is not quite the case.

Some industries, which are concentrated together by their peers, will form a characteristic commercial street, such as "women Street" and "Electrical City" in Guangzhou. Because competition is concentrated on hands and adjacent to each other, a wide variety of commodities will help customers to compare widely, select, attract more distant visitors, and promote business. This is a complementary and joint relationship in the variety of business, which is convenient for customers to buy and promote their respective sales, and is suitable for setting up stores; if there is no complementary relationship between the two commodities, there will be a negative impact.

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< p > therefore, when franchisees choose a place of operation, they should have a detailed understanding of the number of similar shops near the site. What are the scale, decoration, variety, price and hospitality attitude of these stores? Will their participation be increased competition, thin profit or mutual benefit?

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< p > < strong > analysis of other factors < /strong > < /p >.

< p > once the store is selected, it will not be easily migrated. < a href= "//www.sjfzxm.com/news/index_c.asp" > migration > /a > must pay a heavy price. The franchisee also hopes to be able to do it for a longer time and unwilling to shoot a gun for another place. This requires that the site should start from a long-term and developmental perspective.

Therefore, we should have a detailed understanding of the planning of the streets, public order, sanitation, pportation, municipal administration, greening, public facilities, housing and other construction and renovation projects in the area, so that the selected sites will not only meet the recent environmental characteristics, but also meet long-term development plans, so as to avoid losses.

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< p > the long term planning of the city will have a significant impact on the operation of franchised stores.

Some sites may be the best choice of stores in the near future, but they may not be suitable for setting up shops with new changes in urban renewal and development. On the contrary, some sites may not be ideal in the near future, but they may have a bright future from the perspective of planning.

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< p > in addition, there are many empty buildings near some places, which will make people feel that the scene is fading and they are unwilling to set foot in it. In some places, there are rumors that the security situation is not good. Whether it is true or not, it will hinder customers coming, and the environment such as bad smell, noise, dusty, bad appearance and bad walkway will reduce the value of the shop.

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