Eight Questions And Answers On Clothing Store Display

As for clothing display, I think there must be a lot of problems for the display commissioner. Let's answer 8 questions on clothing display today by one hundred thousand questions.

1. what is the so-called gold display pattern?

A: from the point of view of the store, it is emphasized that the convenience and attention of products purchase can be referred to as gold display as long as they are suitable for this product to increase sales or improve the image display of the enterprise.

From the perspective of convenience of shopping, the emphasis on product display is visual convenience and convenience for consumers.

For example, the best selling height of gowns is from 120 centimeters to 160 centimeters. The best height of vision is 10 centimeters above and below height.

The visual angle is about 30 degrees, and the vertical visual angle is 45 degrees.

2. what kind of display can attract customers' attention? What are the methods and principles?

Answer:

Generally speaking, it is the same series of horizontal display, the same series of vertical display, and the first in first out.

As for wall hanging and

There are also distribution displays and island displays, depending on whether your store has enough space.

3. how to do a better job of displaying low price products and special products?

Answer: the products of these bait products are easy to see in the store, but they are not necessarily the most conspicuous places. They can also be considered a little bit in each place. However, there should be obvious guidance, so we can continue to lure the enemy into the deep and let the customers have a pleasant surprise everywhere.

4. where are the high priced products located?

Answer: part of the gold position mentioned above is one, and the second is placed in the core area of a shop.

Don't put it near the gate and the cashier's desk. If you have the experience area, you can put it there.

5. is it necessary to display the brand and highlight the display of the image cabinets?

Answer: sub brands are classified according to the big brands. This is good. At the same time, we should also use image cabinets. Generally, this will set up a whole wall of the main stream of the right side. Otherwise, it is unnecessary to plan your storefront as a whole and classify it into a uniform one. Here, if you can consider the distribution of product color is the best, I am afraid that the brand you purchase is too miscellaneous and difficult to plan.

6. how to deal with the location of famous brand and second line brand?

A: the answer to this question is approximately the same as the last one.

You can also consider whether your second line brand should be appropriate to start selling big cards.

7. is the store made by itself or by the manufacturer's container?

Answer: some questions are not standard answers, and should be considered according to your circumstances. For example, if your store is playing your brand, or if you borrow the brand to drive other products to sell, it is a long-term or short-term consideration. To the high class crowd, it is recommended that you should use the factory's home, the middle and low class people are the main ones, your development is your store, and your store should become the local brand, then you should consider the design and unified production of yourself.

8. how can window display be displayed?

Answer: window display to display the product of the season, the main brand image advantage, for display products, to focus on the characteristics, main or promotional products, so that the direct question, to understand what I want to promote or promotional products? What brand of goods do I want to display the advantages of the brand image? Do not show your own vulnerable products, so it is not good for the sales of the shop, nor can it well publicize the brand image.

It is necessary to display and display the main and professional products of the brand in the limited window space of the shop.

It is a direct means to highlight the characteristics, advantages and connotations of the brand products and realize effective visual marketing by doing a good job of product display research on other brands, distinguishing the product advantages among different brands, and displaying the brand superior products rationally in the display window.