The Pricing Strategy Of Online Shop

It is necessary to make an appropriate online sale price for the commodities you run.

The pricing of goods on the Internet can be guided by the following principles:

1)

If you want to ensure your basic profit point, do not cut prices easily, nor do you want to set prices too high.

2) the price after carriage should be lower than the market price.

3) the price of fashion products that can not be bought under the Internet can be higher and lower.

4) the goods in the store can be opened up.

It also has a low price. Sometimes, for sale needs, it can even sell one or two products at cost price. It is mainly to attract eyeballs and increase popularity.

5) if a commodity is not determined.

In this case, you can use the comparison shopping website to enter the name of the merchandise you want to run. You can know the price of the same product on the Internet and confirm your offer.

6) if the price you are willing to accept is much lower than the market price, it can be directly used at a single price; if the market price is uncertain, or if you want to attract more buyers, you can use the bidding method.

7) pricing must be clear, whether the price is included in the freight, it must be clear, responsible may cause trouble, affect its reputation, fuzzy pricing will even make the intention of the customer to give up the purchase.

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After determining the scope of their own commercial products, they will have to find a good and inexpensive source of goods. Of course, online shop is simple because it has simple procedures, and it can always determine its own direction of operation according to the source of goods it finds.

1) wholesale market purchase

This is the most common way to purchase goods. If your shop is selling clothing, then you can go to some large wholesale service markets. You need to have strong bargaining power in the wholesale market to strive to lower the wholesale price to the lowest level. At the same time, you need to establish a good relationship with wholesalers, and make clear with the wholesalers on the issue of replacement, so as to avoid future disputes.

2) manufacturers purchase

Factory purchase is also a common channel. To purchase goods from factories, you can get lower entry price, but the amount of purchase will usually be higher and increase the risk of operation.

It is better to know a friend who works in a factory or to work directly in a factory, so there is no problem with the purchase.

3) pay attention to foreign trade products or OEM products.

At present, many factories have surplus products outside the foreign trade orders, or there will be some surplus products for the processing of some famous brand OEM. The price is usually very low, usually 2-4 fold of the normal price, which is a good way to purchase goods.

4) buy inventory backlog or clearance products.

Because they are eager to deal with, the prices of such goods are usually very low. If you have enough bargaining power, you can eat at a very low price, but turn to online sales, make full use of the advantages of online sales, and earn sufficient profits by geographical or temporal and spatial differences.

So, you have to go around the market frequently and pay close attention to market changes.

5) search for special purchase channels.

For example, if you have relatives or friends in Hongkong or abroad, you can help them into some commodities that you can't see in the domestic market or some lower priced goods.

If you are in a place like Zhuhai, Shenzhen, you can even get a pass to go out to Hongkong and Macao to buy goods.

In the above purchase channels, for the sellers of small businesses, the latter three are more suitable, but it is difficult to find such a purchase channel, and sellers need more time and careful attention.

Online shop, purchase is a very important link, no matter which channel is to find the source of goods, low price is the key factor, finding a good and inexpensive source of goods, your online store has a successful foundation business strategy of online shop, online shop, similar to offline shop, the most important thing is business, you have a better product, if you are not good at running, you can not sell it and make profits, this section mainly introduces some online business strategy.