Moncler'S Counterattack In The Weak Market

Moncler attributed the good performance in the first quarter to the low performance of the euro and the strong performance of the international markets such as North America, China and Japan.

The Asia Pacific region is currently the largest selling market in Moncler, supporting China, Hongkong, Japan, Korea and other regional markets.

Revenue grew 66% in the first quarter.

However, brand CEO

In an interview last October, we once said, "we have succeeded in China, but it is not the largest market. Compared with Japan, the market is bigger, and the sales growth in Korea is also very eye-catching."

Despite the good performance in the first quarter, Ruffini also sniffed the crisis.

He believes that the challenges that the brand may face in the next 5-10 years will come from wholesale business: "Moncler has many sales difficulties in New York's Dover Street Market, London Browns and Paris Colette.

Buyer's shop

It has been pursuing novelty, where sales can not match that of department stores.

For this reason, Moncler is actively adjusting its business strategy. The retail end revenue has increased to 69% in the first quarter, compared with 56% in the same period last year.

As of March 31, 2015, the group operated 181 stores, with a year-on-year growth of 9, including 151 retail outlets and 17 year-on-year growth, all in the Asian market.

If you often look at street pads, you should have noticed that this winter's most popular brand of down garments.

Moncler, which was founded in 1952, did not have much connection with fashion at the beginning. Until 1980s, it was seen by a group of fashion lovers called "Panini" in Italy, and gradually led to the trend of wearing Moncler in this group of people.

In fact, every year in Paris fashion week and Milan fashion week, Moncler is not just a down garment manufacturer, but also gets a share from the luxury fashion and accessories market.

Unlike the usual bloated and conservative down jacket, the creative director who once served in Moncler is the name of the fashion industry.

This list is from GUCCI Alessandra Facchinetti, former creative director, to Thom Browne, Armani's former sales director.

In addition, Moncler often co operates with Chao brand to launch the joint design.