China'S Cross-Border Electricity Supplier 2016 Trade Volume Increased Significantly

The Ministry of Commerce predicts that in 2016, China's cross-border e-commerce import and export volume will reach 6 trillion and 500 billion yuan. In the next few years, the proportion of cross-border electricity suppliers to China's import and export trade will increase to 20%, and the annual growth rate will exceed 30%.

The electricity giant has the advantage of flow and capital, and the vertical electricity supplier, such as honey buds and so on, has a professional advantage in cross-border business. How to constantly tap the supply chain, solve the problem of goods supply, and open up cross border logistics channels, strive for time windows and explore new directions is a common topic for cross boundary electricity suppliers.

Some analysts believe that cross-border electricity providers are becoming new engines of foreign trade growth.

According to data from the industrial database of Analysys think tank, total import and export volume reached 26 trillion and 430 billion yuan in 2014, of which cross-border electricity supplier turnover reached 3 trillion and 750 billion yuan, an increase of 38.9%.

With the increase in the volume of pactions, the number of players entering the cross-border electricity business is increasing. The leading companies such as startups and Alibaba, Jingdong and other giants have entered the Bureau. The cross border has become the Red Sea in 2015.

Nevertheless, capital is still favored by cross-border electricity providers.

According to statistics from the investment and financial sector, the average minimum financing for cross-border e-business projects in the first half of 2015 amounted to 56 million 500 thousand yuan.

Since 2015 alone, there have been several cross-border financing cases.

The most recent financing is in the import and export of mother and baby.

In September, honey announced the D round of financing $150 million, led by Baidu, Sequoia Capital, H Capital and a number of private equity funds in the United States. This financing event contributed the largest single cash financing in the country.

In fact, 2015 was the turning point for cross-border electricity providers in China.

first wave

After experiencing the boom of the grassroots entrepreneurship and the price war, the competition will be concentrated on the construction of commodity richness, quality and supply chain system.

Following the French Pavilion, the Japanese pavilion and the Korean Pavilion, the Jingdong announced in a high-profile manner that the Australian pavilion was on line and entered Australia to develop its brand name.

At the same time, Ali also announced this year to join the Ministry of Commerce of Thailand and Thailand brand to send Thailand's gastronomy, latex home textiles, tourism and other industries to Chinese consumers.

In the vertical electricity supplier, all of them are speeding up the development of brand direct acquisition and overseas supply chain.

Honey bud and

Yu xin'ou Europe International Railway reached a cooperation, and pported the European merchandise back to China through the Chongqing New Europe railway return train, creating the first step of cross border electric business railway pportation.

On brand cooperation between mother and baby,

With the international well-known milk powder enterprises Nestle, Heinz, Mead Johnson, Herobaby reached the brand direct cooperation, koala Hai also signed an agreement with the Hero group's Greater China exclusive authorized distributor.

In view of China's market orientation, the international brand is directly picked up on the one hand, while cross-border electricity providers are exploring more detailed segmentation services for consumers.

When all walks of life begin to enter a fine and vertical war, BAT is already doing it through statistics and analysis of users' habits and habits to form big data.

How vertical electricity providers can use big data to more accurately lock target groups is a hot topic at present. After the Baidu investment, the cooperation between the two sides on the data has been regarded as a gold test in the industry.