The Fourth Home Furnishing Carnival Burns Different Household Clothes.

In May 13, 2018, the fourth home furnishing carnival was officially launched. It was launched by Tmall Juhuasuan and three well-known domestic clothes brands, FENTENG, Autumndeer and SANGLUO.

It will attract tens of millions of consumers to participate and benefit, providing consumers with an audio-visual feast and online shopping carnival.

It is understood that

Juhuasuan and Fenton FENTENG, autumn deer Autumndeer, sang Luo SANGLUO three well-known domestic clothing brand at 20 pm on May 13th, hand in hand with AFAT (Guangdong) and VOLVO (VOLVO) in Guangzhou Taigu warehouse jointly launched a theme: "pajamas wind" home clothes Street Show.

This event responds to the trend of "cross-border", combining the most popular elements of Party, advocating creativity and interest, and creating a comprehensive cross boundary flourishing era of design, clothing, entertainment and fashion.

There is no label for "sleeping pajamas" to advocate full enjoyment.

The trend of street culture into home furnishing clothes, to show a kind of expression of self should fully display nature, endless play of life attitude, for the expanding domestic pioneer trend crowd to provide consumer life guide.

Upgrade the demand for personality and fashion in home furnishing, so that household clothes are also crazy in the streets, stepping over the distinction between brand and brand, redefining the diversified development of home clothes.

As we all know, the concept of "pajamas" is broadened both in connotation and denotation.

With the younger consumption force, the design sense and idea communication of pajamas themselves have been incorporated into the "younger" category.

Youth itself represents more and more tolerance and diversity. The rhythm of life and the main force of consumption also make the brand collusion with young people.

Home clothes have already surpassed the category of physical properties. People are now paying more attention to how to enjoy life better.

On May 13th evening, Fenton FENTENG,

Autumndeer, sang Luo SANGLUO combined with AFAT's cultural dissemination (AFAT), designed a series of BEAT BOX, hip-hop and skateboard flash performances for the "pajamas style". They were launched in Guangzhou's Taigu warehouse, Grand Marshal house, Zhonghua square and Beijing road.

There are more interactive prizes at the event site; staff members send out MD sheets and gifts, car parades, etc.

A variety of interesting games and the audience fully interact, so that the audience can feel the overall style and fashion strength of the underwear industry in many dimensions. The continuous scene attracts many spectators, and the atmosphere is lively.

At the same time, the online "19:00 watch live win win ceremony" and "Juhuasuan super gathering day" were launched. The live broadcast was carried out on Tmall live platform. With a humorous atmosphere and effect, the live watching's stickiness and visibility were enhanced. Through the raffle interaction, the audience's participation enthusiasm was fully mobilized and the brand was pformed accurately.

The Home Carnival activities, with cross-border cooperation, to a number of well-known.

The strength of the gathering of public attention, further enhance the popularity and influence of home clothing brand, redefined the diversified development of home clothing culture in Tmall.

After the event, people's understanding of home clothes broke through the original concept and endowed it with more innovative ideas. This change is a new breakthrough for the brand and even the whole home furnishing industry.