Amazon Professional Beauty Makeup Shop On The Line, Professional Beauty Makeup Retailers Share Price Crashed.

In June 24th, the US electricity supplier giant Amazon (Amazon) announced that Amazon professional beauty makeup shop - Amazon Professional Beauty Store has been launched on the official website. This means that professional stylist designers and beauticians can directly purchase the professional beauty products needed by salon or spa directly through Amazon.

Amazon's professional beauty shop has brought some impact on other professional beauty products retailers. After the news, as of June 24th closing, the professional beauty products supplier Sally Beauty shares fell 16.78% to 12.30 U.S. dollars per share compared with the previous trading day. The largest US chain beauty retailer Ulta Beauty shares fell 2.61% to 346.54 U.S. dollars per share.

Unlike the popular makeup products department, the main customers of professional beauty products are beauty salons, salons and spa. Professional hairdressers who run these stores often need to buy professional beauty products. According to the data from the S & P global market think tank, sales of professional beauty products account for 41% of the total sales of Sally Beauty.

The Sally Beauty and other professional beauty retailers' share price fell, which can be described as a typical "Amazon effect". That is to say, when Amazon enters a certain field, some investors will realize the competitive pressure brought by it, and then sell the stock of other companies in this field.

Amazon has a strong competitive edge in the field of professional beauty. Amazon professional beauty makeup covers a number of professional beauty brands, such as Wella Colour Charm, Rusk, OPI Professional and other beauty salons and Spa common professional brand. Almost all cosmetic products that professional customers need can be found through Amazon.

In addition to product richness, Amazon's professional beauty store has lower commodity prices and faster delivery speed. If Amazon Business Prime membership accounts are opened, customers can not only get free distribution service, but also receive goods within one to two days.

Steve Kann, Amazon's user experience director, said: "there will be more choices for stylist designers. They can buy the needed beauty products at a lower price, and Amazon's professional distribution service can also help them save time and focus their attention on customers."