Gap Group Works With IMG To Expand Its Iconic Brand Through Strategic Authorization.

Gap group recently announced that it designated the global authorized leader IMG as its first multi brand exclusive authorized representative. Through this strategic cooperation, IMG will introduce the brand portfolio of Gap group, which is loved and trusted by consumers, to new audiences around the world, and provide cross product extension products to increase the existing consumers' contact points.

Shanghai May 12, 2020 / newsletter / - Gap group recently announced the designation of global authorized leader IMG as its first multi brand exclusive authorized representative. Through this strategic cooperation, IMG will introduce the brand portfolio of Gap group, which is loved and trusted by consumers, to new audiences around the world, and provide cross product extension products to increase the existing consumers' contact points.

IMG will first focus on brands like Gap, Banana Republic and Janie and Jack, expand its touches, and help to market complementary products embodying the company's unique brand tag: Gap represents professional status in leisure, optimistic American style and high quality essential products; and high-end children and baby clothing brand Janie and Jack is both modern and classic. Banana Republic represents the iconic modern style from offices to dinner parties. In addition, IMG will also promote Gap baby products, using consumers' strong multi generation trust and emotional ties to meet the "preferred" needs of high quality and practical products when raising children.

Gap group and IMG are exploring expanded categories including baby equipment, baby care, home decoration, textiles and furniture.

"Gap Group operates a series of brands with global influence. These brands are well known, trustworthy and of great market value among different people. We are very pleased to explore new niche markets and distribution channels of complementary products for Gap, Banana Republic and Janie and Jack brands in a light asset way with their respective advantages. Roy Hunt, head of franchise and strategic partnership of Gap group, said. "The cooperation with IMG has provided us with a unique opportunity to present our fashion and lifestyle brand to customers from all over the world in a completely new way, while maintaining the integrity of creativity so that each brand in our market will be unique and discerning."

"In the past 50 years, Gap has created a series of powerful brands that have gained a foothold in popular culture and consumers around the world. These brands are widely known, and we trust them to buy these brands, "said Bruno Margalith Maglione, President of IMG authorized department, Bruno. "Since the establishment of Gap, there has been a significant change in distribution channels and consumer buying habits, especially in the past few years. As one of the world's leading apparel retailers, Gap recognizes this comprehensive opportunity and its brand's ability to attract existing and new consumers from multiple perspectives. We are proud to cooperate with them in this bold new strategic action. "

About Gap group

Gap Inc., the world's leading retail dress leader, was founded in 1969 in San Francisco, USA. It focuses on providing fashion, modern and high quality American clothing, accessories and personal care products for men, women and infants. It owns famous brands such as Old Navy, Gap, Banana Republic, Intermix, Athleta, Hill City and Hill.

In November 2010, Gap brand opened shop in Beijing and Shanghai, and officially entered the Chinese mainland market. Since then, Gap has entered the market of Hongkong and Taiwan, and has begun to cover the Greater China region.

At present, the Gap brand stores have covered about 40 cities in the Greater China region, including Shanghai, Beijing, Shenzhen, Guangzhou, Taipei, Chengdu, Hangzhou, Nanjing, Xi'an, Wuhan, Chongqing and Wuhan, and other large and medium-sized cities. They have also entered the three or four tier cities, including the three tier platforms, including the official website and Tmall.

About IMG

IMG is a leader in global sports, fashion, activities and media. The company manages some of the greatest athletes and fashion idols in the world, owns and operates hundreds of live events every year, and is a leading independent producer and distributor of sports and entertainment media. IMG also focuses on empowerment, sports training and alliance development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.