"Yam Spinning": Sales Of Three Acetic Acid Fabrics Increased Two Times Against The Market.

On the Tmall super category day black T-shirt special website, the two three acetic acid fabrics of Zhejiang Yi yarn textile technology Co., Ltd. were placed in a prominent position. Huang Chengqiong, manager of the company's development department, told reporters that Tmall selected 10 high-quality black science and technology fabrics from the major fabric brands nationwide to join the super fabric project, and the two filament and three acetate fabrics of the company's filament and short silk were in phase. "It is also expected that it will be selected, because this series of fabrics is currently only available by our company, unique, powerful, cool, soft, absorbent, fast drying and other characteristics, and Tmall's cooperation has allowed more brands to recognize our fabrics." Huang Chengqiong said proudly.

Yizhou Textile Co., Ltd. is a company engaged in high-end fashion and down garment fabrics. Since 2009, it has been working with Japanese companies to develop high-end health and environmental protection fashion fabrics. In 2015, it launched three acetic acid black science and technology fabrics. At the end of last year, it joined the first phase of Tmall super fabric NFAC as "seeded". Since the launch of the project in January 17th this year, Tmall has connected over 40 quality brands to the company's marketing system on the one hand. On the other hand, it has provided precise user portrait and taking demand. Huang Chengqiong said that by the end of April, the sales volume of this series of fabrics was 3 times that of the same period last year.

Through the new marketing mode, "Yi yarn spinning" broke the way of thinking that both sides paid more attention to price when facing the B end users, and completed the C oriented product performance change. Sun Lei, director of the company's planning, said that 2B to 2C had made them learn to think in the consumer's perspective. Taking the sales of three knitted knitted fabrics as an example, they mainly focused on the sale of high-end women's clothing brands below the line, which were popular, advanced and quality. Now online sales have highlighted functional selling points such as wrinkle resistance, moisture absorption and sweat perspiration to meet the needs of C consumers.