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Zhejiang Sweater Association: "Puyuan Cup" Dialogue Cornerstone Leading The Industry To The Forefront Of Fashion

2022/2/14 17:39:00 0

Since its establishment, the "Puyuan Cup" pH value China knitting designers competition (hereinafter referred to as "Puyuan Cup") has attracted extensive attention from all walks of life. Under the dual guidance of professional events and Exhibition platforms, more and more industrial forces have begun to pay attention to the importance of design driven, and pay more and more attention to the core position of original design.

At present, the "Puyuan Cup" pH value China knitting designer competition has embarked on the seventh journey. As one of the organizers, Tongxiang Puyuan Knitting Industrial Park Management Committee has always adhered to the original intention of helping the industry to make all-round progress and promoting the comprehensive development of production capacity. Together with the industrial strength, it has built a platform for cutting-edge design, For the knitting industry to build the original fashion highway.

Let's approach Zhejiang woolen sweater Association, one of the organizers of the 7th Puyuan cup, to learn about Zhejiang sweater industry and the heart of Zhejiang woolen sweater association to help the development of knitting industry.

　　 ·Send a message·

It is hoped that the "Puyuan Cup" pH value China knitting designer competition will be better and better, cultivate more design talents for the knitted apparel industry, lead the industry to the forefront of fashion, and contribute more to meet the people's yearning for a better life.

-- Zhejiang sweater Association

　　 ·Chat · industry·

Zhejiang sweater manufacturing started in the late 1970s. After more than 40 years of development and reform, there are nearly 10000 sweater enterprises in Zhejiang Province, which has become one of the pillar industries in the textile and clothing industry of Zhejiang Province. Among them, the sweater industry represented by Tongxiang Puyuan and Xiuzhou Honghe relies on solid manufacturing foundation, distinctive fashion characteristics and efficient circulation channels, We will walk out of a sustainable development path of high-quality production and efficient circulation, and become the production, marketing and research base and distribution center of sweater with the largest industrial scale, the highest degree of industrial agglomeration, the most perfect industrial chain and the most obvious product characteristics in China.

"Zhejiang sweater" occupies more than 70% of the national sweater market share, forming a distinct local characteristics and industrial advantages.

　　 ·History·

Zhejiang woolen sweater association is registered in Puyuan Town, Tongxiang City, Zhejiang Province. It has a glorious history of 16 years since its establishment in 2005. It has more than 800 members, covering the entire wool knitted clothing industry chain, including the design and development of wool knitted clothing, raw materials (auxiliary materials), production enterprises, market circulation, new retail and industrial services. In addition to the main association of production enterprises, it also has five branches: circulation branch, yarn fabric branch, industry service branch, new retail branch, designer branch and group member of Jiaxing Xiuzhou Honghe sweater chamber of Commerce.

The picture shows the awarding ceremony of knitting fashion branch of China Knitting Industry Association. Lin Yunfeng, President of China Knitting Industry Association, and Wu Bingming, President of Zhejiang woolen sweater Association, are shown on the right.

Based on the tenet of "exchange, development, innovation and win-win", the association undertakes the industry management responsibilities and social responsibility obligations based on the wool knitted clothing industry. We should give full play to the role of the bridge between the government and enterprises, enterprises and enterprises, guide and standardize the operation of the industry, serve the economic development, serve the members, safeguard the legitimate rights and interests of the members, carry out foreign exchanges, integrate and optimize the industry resources, and make collaborative innovation, so as to boost the high-quality and sustainable development of the wool knitted clothing industry under the new label and new orientation of "science and technology, fashion and green".

Under the guidance of specialization, digitization, fashion, branding and internationalization, we should give full play to the functions of representation, communication, coordination, supervision and service to help the green, sustainable and high-quality development of wool knitted apparel industry; In terms of service industry development, supporting local economic construction, public welfare and charity, it has been in the forefront.

The association took the lead in establishing the China Puyuan sweater industry trade union federation, which made the sweater industry workers have a "mother's home". The association has also been evaluated as "Zhejiang AAAAA (5a) social organization" and "Zhejiang brand social organization" by Zhejiang Provincial Civil Affairs Department, and "Zhejiang excellent social organization" by Zhejiang provincial social organization Federation, which has a high popularity and influence at home and abroad.

　　· On the original intention·

Although the knitting fashion industry cluster represented by Tongxiang Puyuan has obvious advantages, the local independent brands play a weak driving role. One of the major reasons is that the original product design is weak, the individuation is not strong, and the homogenization is serious, which leads to the low added value of sweater brand and the decline of profit margin.

With the support of Puyuan Cup "pH value China knitting designer competition", the association hopes to promote the development of knitted apparel industry in terms of clothing, personalization, fashion and intelligence. Products should have their own styles, styles should have their own characteristics, and efforts should be made on product styles, grades and raw materials to cultivate more knitting designers and designers, It makes Puyuan wool knitted clothing become the wind vane of national knitting fashion.

　　 ·Education and design·

From the design to the landing of ready-made garments, we can see that designers not only focus on preciseness and excellence, but also embody the craftsman spirit of pursuing perfect quality. Their ability of original design reflects their commitment to quality, inheritance of ingenuity and determination to create high-quality sweater. As an association, on the one hand, it supports originality and provides necessary support for the success of the competition. On the other hand, it actively seeks manufacturers for designers' works from design to clothing landing, and connects relevant designer resources for sweater enterprises, so as to promote the rapid development of original knitting clothing design and the expansion of design talent team.

Through the interaction between enterprises and competitors, more design talents can learn more about the knitted apparel industry and find the strong charm of knitted apparel. The interaction between enterprises and competitors broadens the vision of enterprises, accepts new ideas and new knowledge, and expands the field of observation, thinking and problem-solving, which is conducive to breakthrough and innovation in original design, Change consumption concept with originality.

For the contestants, the communication with enterprises can be more grounded, closer to the needs of enterprises and consumers, and better transform the design results into productivity. The original design needs not only design, but also the participation of enterprises and society, so as to realize the industrialization of the products formed by original design, and guide the industry to go digital, fashionable, international, etc The road of branding.

The 7th "Puyuan Cup" pH value China knitting designer competition

Organization

Guidance unit

China Textile Industry Federation

Organizer

China Knitting Industry Association

Textile industry branch of China Council for the promotion of international trade

China Fashion Designers Association

Tongxiang Puyuan Knitting Industry Park Management Committee

Organizer

Organizing Committee of China International Knitting Expo

Knitting fashion branch of China Knitting Industry Association

Zhejiang sweater Association