The 6Th Shenyang Qipao Culture Festival Opens

On August 22, the 6th Shenyang Qipao Culture Festival, the beauty of Qipao in the city, was opened. Photo by Li Ma

On August 22, the 6th Shenyang Qipao Culture Festival, the beauty of Qipao in the city, was opened.

Under the guidance of China Textile Industry Federation and sponsored by the Publicity Department of Shenyang Municipal Committee of the Communist Party of China, this Qipao Culture Festival is hosted by the Publicity Department of Heping, Shenhe, Tiexi and Dadong District committees, and Liaoning textile and Garment Association. It will take Qipao culture as the breakthrough point to show Shenyang's profound historical and cultural heritage, vivid cultural ecology and vigorous cultural industry, Further promote the construction of Shenyang regional cultural and creative center, and constantly improve Shenyang's popularity, reputation and influence.

The picture shows the scene of the first Shenyang Qipao cultural and creative design exhibition in 2022. Photo by Li Ma

As a representative of excellent traditional clothing, cheongsam has profound cultural heritage and strong charm of the times. The theme of "cheongsam" is to fully integrate the cultural connotation of the city and the cultural development of the city.

It is reported that during this Qipao Cultural Festival, five activities will be held, including the opening ceremony, the cultural and creative forum of "beauty of Cheongsam in the city" and the 2022 first Shenyang Qipao cultural and creative design exhibition. Meanwhile, many new material and spiritual products meeting the people's needs for a better life will be launched to lead the cultural trend and lead people to experience a new way of life different from the past.

The picture shows the scene of the first Shenyang Qipao cultural and creative design exhibition in 2022. Photo by Li Ma

In order to better integrate cheongsam culture with urban life, this Qipao culture festival held the 2022 first Shenyang Qipao cultural creative design competition. With the purpose of creating new demands, leading new consumption, and stimulating the vitality of cultural and creative industries and cultural and tourism industries, the cultural and creative competition collects more than 200 entries from colleges, design companies, studios and independent designers. These works are innovative, ingenious and have a distinct sense of the times. They show the profound connotation of Shenyang cheongsam culture, interpret the unique beauty of the combination of cheongsam culture and urban development of Shenyang, and explore the extension direction from cultural and creative design to the industrial chain of product R & D, appearance design, processing and manufacturing.

The picture shows the scene of the first Shenyang Qipao cultural and creative design exhibition in 2022. Photo by Li Ma

At the opening ceremony, the visual image logo of Shenyang Qipao Culture Festival, one of the works of cultural and creative design competition, was officially released. The logo is designed symmetrically on the left and right with cheongsam lines as the main line and auspicious cloud pattern as the auxiliary to form the "Rose" shape of Shenyang City flower. The auspicious cloud pattern expresses auspiciousness, joy and happiness; The rose expresses the flourishing and gorgeous city; "China Red" symbolizes enthusiasm, progress and unity. The overall design of logo adheres to "inheritance, practice, honor and beauty", touches the urban cultural context, cultivates urban spirit, highlights urban character, inherits cheongsam culture and promotes the spirit of the times. It embodies the modern people's love for the traditional culture represented by cheongsam, and also conveys the hope for a better life in the city.

On the opening day, the cultural and creative Forum on cheongsam was held in Shenyang New World Expo Hall. Many distinguished guests gathered in Shenyang to discuss hot topics such as the development of cheongsam industry and the export of urban culture. The keynote speech is full of respect for traditional culture, but also expresses the exploration and thinking of urban development path, enabling Shenyang cheongsam industry and urban development.

The picture shows the scene of Qipao cultural and creative forum, and the participants make speeches. Photo by Li Ma

As a "double Olympic" fashion designer, he Yang, Professor of Beijing Institute of fashion and curator of National Costume Museum of Beijing Institute of fashion, not only expresses Chinese cultural characteristics, but also conveys to the world the spiritual outlook and fashion views of the Chinese people. At the opening ceremony, he Yang gave a keynote speech on the theme of "the traditional evolution and modern narration of hairpin and shadow cheongsam"; In recent years, the theme of "Tang Xiaoshui group" has been shared with the general manager of "Longmen Xiaojiang group" and "Luojing group"; "Discovering and excavating the beauty of cheongsam" has been the research topic of man Yi, a professor of Lu Xun Academy of fine arts and a senior scholar of cheongsam culture. "The combination and application of the beauty of cheongsam and digitization" is a new topic for Manyi. With the title of "innovative application of traditional clothing in the digital industry", man Yi shared with you the way of digital innovation of traditional clothing.

In addition, cheongsam show and art appreciation have become one of the indispensable programs of Shenyang Qipao Culture Festival. It is reported that from August 22 to 26, the Qipao City show will meet the people at the north market (Heping District), Middle Street (Shenhe District), Labor Park (Tiexi District) and Times Square (Dadong District) as scheduled. Through the model show, it provides a platform for local cheongsam enterprises to display and publicize, and boost the development of local cheongsam industry.

At the opening ceremony, the visual image logo of Shenyang Qipao Culture Festival, one of the works of cultural and creative design competition, was officially released. Provided by the organizer

The closing ceremony and the fourth Chinese custom cheongsam art appreciation will be staged at the China Industrial Museum on the 26th. Ten famous cheongsam designers and brand representatives in China, as well as local designers and brand representatives in Shenyang, will show their unique design concept, cultural connotation and exquisite production technology through model show with their classic works, and show people the beauty of cheongsam and the beauty of Shenyang City through webcast.

(source: China News Network)