[Ultimate Preview+Reservation Channel] The 2Nd China Underwear Culture Festival Invites You To Witness The "Little Underwear, Big Future"

On March 18-20, 2025, the 4th Chaoshan International Textile and Clothing Expo (hereinafter referred to as "Chaoshan International Textile and Clothing Expo") will be grandly opened in Shantou International Convention and Exhibition Center with the theme of "returning to the tide". As one of the core activities of this clothing expo, the second China Underwear Culture Festival again focuses on the innovation and cultural connotation of the underpants industry, and demonstrates the profound connotation and innovative vitality of China's underpants industry to the world with a richer form of activities and more cutting-edge fashion expressions!

The theme of this cultural festival is "China's underwear, including the world". Through the two major activities of "China's underwear grand view garden" and "underwear brand joint show", the technological charm and fashion connotation of private clothing are revealed.

The "China Underwear Grand View Garden" is located in Hall 4 of Chaoshan Garment Expo. When you enter the Grand View Garden, you will be in the first exhibition space of underwear specialty in China, where the latest works of top enterprises are gathered. Through the underpants cultural wall and special product display, the audience can feel the innovation and aesthetic value of the underpants industry in an all-round way.

The Grand View Garden uses three exhibition areas to decode the "past, present and future" of the underwear industry.

1、 The exhibition area of underpants cultural history: from ancient "knee covering" and "loincloth" to modern functional underpants, it shows the inheritance and evolution of Chinese clothing civilization. The underpants in the Painting of Bathing Horses of the Yuan Dynasty will be specially exhibited, revealing how the wisdom of ancient costumes can be integrated into modern design language.

2、 Product exhibition area: Focusing on innovative technologies such as antibacterial fiber, intelligent temperature control and 3D seamless knitting, it displays popular products, including light plastic pants, green hugging pants with plant printing and dyeing, ultra-thin quick drying pants, etc., interpreting the deep integration of technology and comfortable wearing.

3、 The whole link of industrial ecology: from yarn, fabric to garment manufacturing, the whole production process is displayed through the "exhibition+factory" mode, providing business docking and customized services. The audience can participate in the customization workshop to experience the "birth of a pair of underpants".

Time: March 18-20, 2025

Venue: Booth 09, Hall 4, Shantou International Convention and Exhibition Center

Reservation channel: log in to the official website of Chaoshan Fashion Expo or scan the QR code below to register.

The underwear brand joint show, with the theme of "Nei Rong" and five leading brands, will be staged in the new "X" show at 14:30pm on the 19th of the second day.

When the "X" show, which symbolizes the "future and infinity", collides with the five brand pioneer ideas, a boundary breaking underwear fashion feast is about to start!

Yingzina ISANNA has always been taking altruistic thinking and creating value for users as the philosophy, bringing "Space and Time Weaving Journey without Bundles" and releasing the third generation of platinum silk pants.

YONGOO, a bachelor, focuses on men's underwear for the new youth, bringing "Colorful Youth" to show your colorful attitude.

As the pioneer of the global camellia fragrance underwear, the herbal primary color PIER N ° 5 brings out My Taste, and demonstrates the symbiotic beauty of camellia fragrance underwear and women's femininity.

BENCAO UNDERWEAR advocates the brand concept of taking from nature and protecting health, bringing the Five Senses Mysteries, and displaying the visual expression of the five flavors of the herb through deconstruction and reorganization.

Lee reshapes the underwear philosophy with the concept of fashion and comfort, brings Jingwei Hidden Flow, and rewrites daily rituals with fashion and comfort.

Why focus on "internal integration"? "Interior" is rooted in the local industrial heritage - one out of every 10 underpants in the world comes from here; "Harmony" is a future vision of inclusiveness and innovation. From cultural crossover to technological empowerment, Chinese underwear is opening up to the world. The joint show will continue the industrial spirit of "small underpants · big future", take fashion as the medium and innovation as the core to show the vigorous vitality and extraordinary charm of the underpants industry to the world. On March 19, 2025, we sincerely invite industry colleagues, media representatives and people from all walks of life to the visual feast of China's underwear industry!

Time: 14:30 - 15:00, March 19, 2025

Venue: Shantou International Convention and Exhibition Center, X Show Hall

Reservation channel: log in to the official website of Chaoshan Service Expo or scan the QR code below to register!

The second China Underwear Culture Festival is not only a vane of the industry, but also an in-depth dialogue on the "big industry of small items". From manufacturing to intelligent manufacturing, and from local to global, this will witness that China's underwear industry will sail into a broader blue sea with culture as the anchor and technology as the sail.