361 ° BIG3 6.0 Has Evolved Again And Has Become The IP Image Of Practical Shoes Recognized By Professional And Street Players

On March 16, the latest iteration product BIG3 6.0 of the 361 ° BIG3 series basketball shoes was officially released in the 361 ° SHOECASE store in Wuhan. The press conference on the same day specially invited professionals from the basketball vertical media, Sneaker We Media and other industries to witness the birth story of this "three-level acceleration" combat shoe. With its excellent performance and innovative technology, BIG3 6.0 has once again proved the brand's deep cultivation and breakthrough in the professional field of basketball.

Sandwich structure+promoting black technology, Speed shoes accelerate evolution

In basketball practice, the explosive power of "the first step" is often crucial, and BIG3 6.0 is born for this. At the press conference, the designers of 361 ° basketball shoes introduced the design concept and core technology of BIG3 6.0 on the spot. As the sixth generation product of BIG3 series, BIG3 6.0 was comprehensively upgraded in multiple dimensions, meeting the core needs of speed guards for "explosive power" and "stability". First of all, BIG3 6.0 is equipped with a full-length CQT supercritical midsole for the first time, with a resilience of up to 70%, providing players with the ultimate cushioning and rebound experience. Secondly, the new DRIVE PLATE nylon propelling plate is made of light nylon 12 (PEBA) material, with a front fork structure design, which significantly improves the efficiency of phalangeal force generation and makes the first step of starting more rapid. As well as upgrading the full-length DIAMOND GRIP super wear-resistant rubber outsole, combined with the design of rough tread pattern, to ensure the stability of field practice, effectively solving the problem of wear resistance when wearing outdoor.

In addition, the midsole design of BIG3 6.0 also draws on the "three-layer midsole" structure of the top BIG3 FUTURE to form the golden triangle of "bounce push stability". The upper CQT supercritical midsole provides high resilience, the middle PEBA nylon plate accelerates, and the lower QU! KLITE ultra light foam provides stable support, which not only optimizes the cushioning limit, but also balances the hardness and response speed of the midsole, injecting lasting kinetic energy into the actual combat. The technology decentralization of sandwich structure design is also an important embodiment of the brand's core product strategy, which is to drive innovation with science and technology, create products with high quality price ratio, and apply cutting-edge technology to products with more prices.

In order to let consumers feel the performance of BIG3 6.0 more intuitively, in the afternoon of the launch conference, Han Shuguang, Xiao Uncle, Xu Chao, a hot member of the domestic popular streetball brand, and Wu Zejian, a member of FADEAWAY, appeared as the "one-day store manager" to share product highlights with consumers at close range as a street basketball representative, attracting a large number of fans and fans to stop, and the atmosphere was extremely hot.

From the professional arena to the street, BIG3 6.0 conquers multiple actual combat scenes

The actual performance is always the ultimate touchstone of basketball shoes, whether in the professional arena or on the street. The "Ace Game" also landed in Wuhan on the night of the 16th, gathering a large number of fans and spectators to watch the game. Lv Xiaoming, the head coach of 361 ° juvenile basketball, led two young players Wu Jiajun and Liu Xingyan to carry out a 1V1 one-on-one live show, which fully reflected the flexibility and response speed of BIG3 6.0 as a speed guard shoe. Through the fierce combat between the players, the excellent and stable dynamic performance of the product after being put on the foot was perfectly demonstrated.

Han Shuguang, a member of the streetball factory brand, demonstrated the wearability and stability of BIG36.0 in the high-intensity competition through high-intensity confrontation in the adult group's one-on-one centennial battle. BIG3 6.0 can handle high-intensity and high-frequency emergency stop and breakthrough calmly, showing excellent practical feedback brought by product technology support and structural optimization. Throughout the actual combat between young players and adult players, the audience can intuitively feel the "all age adaptation" of the product for material optimization and structural design to meet the actual combat needs of different players in diverse environments.

From product to brand, witness the long-term principle of 361 ° professional sports track

Since the first launch of BIG3 series basketball shoes in 361 ° in 2019, this series has quickly won the attention of the industry with its stable performance and innovative design. After continuous iteration and upgrading of five generations of products, the BIG3 series has become more mature and has become the preferred equipment for many professional basketball players and fans. This upgrade of BIG3 6.0 is also a reflection of the actual combat feedback of Ding Weidi, the 361 ° brand spokesman, and Pop, the 361 ° basketball category spokesman, on the top international arena. These valuable actual combat data and user feedback are fully integrated into product upgrading and scientific research and development, so as to accurately solve the pain points caused by basketball actual combat and meet the diversified needs of consumers for professional basketball equipment.

In the future, 361 ° will continue to work hard in the professional sports field, launch more basketball shoes with high performance and high quality price ratio, and help players to play their best on the court. At the same time, through cooperation with top international players, 361 ° will further expand the brand's influence in the global basketball market and continue to improve the brand's international layout.