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Winning By "Color" -- A New Way For Enterprises To Improve Their Competitiveness In Fashion

2008/8/20 8:32:00 81

Dig 25% of the added value of color.

How can products, especially new products, attract consumers' attention and arouse their desire to buy?

Color circles summed up the "7 second law" - consumers will decide their purchase intention in 7 seconds.

In this short 7 seconds, color impression is the decisive factor of 67%.

The International Fashion Color Association survey data show that, without increasing the cost, appropriate color design can bring 10%-25% additional value to the product.

Similarly, as one of the most important external features of clothing, color often determines the fate of clothing in the minds of consumers, and the competitiveness that it creates is low cost and high added value is more powerful.

The same clothes, because of different colors, some hot, some unsalable, color differences often determine the popularity of clothing.

"For ordinary consumers, they usually pay attention to colors first when they buy clothes, and everyone has their own color preferences."

Mr. Shao Zhian, vice president of Datacolor, said that "color saturation and lightness will directly affect the expression of clothing and then affect sales."

Textile and garment industry plays an important role in China's national economy.

Especially in recent years, with the rapid development of the industry, China has become a major producer, exporter and exporter of textile and clothing in the world.

Nowadays, the textile industry has entered a new period of adjustment and upgrading of industrial structure. Textile and garment enterprises pay more and more attention to improving product quality and core competitiveness, and strive to gradually shift from the low value-added industrial chain to the high value-added field.

High value-added requires high technology and creativity. Therefore, it is particularly important to improve the innovative ability of China's textile and garment industry.

Color is the soul of clothing. It is also the first factor that affects consumers' sense of clothing. Scientific management of applied color is an entry to improve the innovative ability of textile and garment industry.

Sensitive retailers have felt the high added value of color.

At present, many retailers, especially international buyers, have determined whether the products on the production line have high added value according to the fashion and color accuracy and speed of color creativity.

For the textile and apparel industry in the turning point of the industry, the era of color winning has arrived.

　　色彩管理——需要认真面对的挑战

China's textile and garment enterprises are obviously not ready for the coming of the color era. The bottleneck of color application and management restricts the development of enterprises.

In terms of color application, there is no uniform standard in China's textile and garment industry, which makes retailers and manufacturers spend a lot of time on color assessment and approval. Because of the inaccurate color samples, the products are delayed, or the samples are returned directly and orders are lost.

One after another, on the one hand, it increased the cost of reengineering, and on the other hand, reduced the production efficiency, resulting in a large number of production resources loss and waste of time and manpower.

Moreover, due to the lack of scientific management of color, communication between textile colors in design, production, purchase, sale and consumption is usually dependent on subjective explanation, which not only restricts the color innovation ability of the designer, but also leads to the lengthy, high and inaccurate product development process, which seriously hinder the enhancement of product development capability and competitiveness.

Therefore, designers and textile and garment enterprises, in addition to the need for perceptual knowledge of color, to stimulate creative inspiration, but also need to raise the awareness of color to a rational height, and rise to the level of effective application and management of color.

Paris, Milan, New York, London...

How can designers capture subtle changes in the face of every season's authoritative and popular fashion releases?

Every fashion color creativity captured, how should we restore it accurately on different fabrics?

A fashion, from color creativity to ready-made clothes, color communication often requires many repeated processes, and the shelf time is so short.

Each quarter of the design and production, many suppliers need to work together to ensure that they are consistent colors, and how to do it?

Color is fashionable, but for designers and textile and garment enterprises, the color needs keen inspiration, precise management and rapid realization.

Since 2003, China Textile Information Center has launched research on applied color projects in China. After 5 years of careful research and development, China's national standard color system, CNCS color system, has been established.

The appearance of the CNCS color system has filled the gaps in the color field of our country, and has also provided a standard color reference system for the color application departments and industries, especially the textile and garment industry, which is in line with the actual needs of our country.

At present, the CNCS color system has been established as the standard color system of China's textile industry.

Based on the current situation of color application in textile and apparel industry, China Textile Information Center has developed a concise and practical color tool based on the CNCS standard color system, CNCS fashion color card, and has jointly launched the scientific and authoritative color supply chain management solution with the world's leading digital color management technology and equipment provider Datacolor and the world's leading producer of chemical dyestuff production services, helping to form a fast, effective and accurate color communication between textile and garment enterprises and distributors.