Shishi Brand Textile Enterprises Aim At Terminal Market

This year, there are more than 30 textile and garment brand enterprises in Shishi, Fujian, aiming directly at the domestic terminal market, and a new road has been developed in the fierce market competition.

These enterprises bypass the agents at all levels, reduce intermediate links, directly enter the city and county markets, take the road of brand marketing, and significantly improve sales performance.

According to incomplete statistics, Shishi's enterprises have more than 5000 sales outlets all over the country. Most of them use the two or three tier marketing pattern.

But in the face of the new situation, the traditional marketing mode has many links, the loss of profits is much, and the market reaction is slow, so it is difficult to adapt to the changing market needs.

Shishi textile and apparel industry believes that the best way to take the terminal marketing way is to aim at the first-line market, react quickly, and maximize the sales profits in their own hands.

Nowadays, many enterprises have opened the order to the city and county level.