What Can Internet Marketing Attract Consumers?

The Internet has come to this day, and has gradually entered preschool class from childhood. Although the road ahead is still long, it shows its maturity.

Now the Internet is not only the place where people publish news and see entertainment news. It has begun to become a carrier that can create value for the world economy. Online marketing has gradually begun to be recognized by many advertisers and shows its wonderful side.

Internet has just entered the role of "media". Online advertising has become the representative of the first generation of network marketing, putting a picture in some place. Because of curiosity, netizens will naturally Click to achieve the purpose of propaganda, and also realize the mission of introducing advertisers into the Internet.

But after entering the WEB2.0 era, the Internet has undergone some changes. "Interaction and sharing" has become the buzzword in the whole network circle. It has also become a sharp tool for network marketing people to flount advertisers.

It is always the so-called interaction and sharing that attract advertisers to put on the Internet advertising. All network marketing is necessarily "soliciting +minisite+".

So the so-called network marketing mode has been identified, and has become a haven for lazy network marketing planning people.

But the noise and effectiveness of the Internet media environment has been declining. It has become an indisputable fact that advertisers who never look at pictures and advertisements on the Internet are struggling inside: "I have heard how good the network marketing is, how can we do it?"

But their experience of using the Internet also makes them very confused and do not know how to do network marketing.

But if you think about it in another way, you may find the answer.

Network is not just a media, it expands our living space, just like the extension of our life.

We can take a walk in it, play mahjong in it, can pick up girls, and buy clothes. It almost realizes all the needs of life in our life, and these satisfaction levels are constantly improving.

So it's more than just a media.

Sina, Sohu and other Internet portal are more like an ancient government.

Some smart owners put up a small advertisement on the gate of the government: "Liu Jia tofu, Xishi master, taste sweet and tender", the sales volume is good, so everyone put small ads on the entrance of yamen, so they formed "psoriasis", so his "media effect" is not good.

You can't blame yamen because he is not a media himself.

So if you look at the Internet with this kind of vision, you will see that there are many places that can be used as media on the Internet. People who like tofu are not watching the signs at the entrance of Yamen. They also like to study how to make bean flowers. They also go to the farmland to see what kind of good soybeans are.

The audience started shouting: the above is actually talking about the media, ha ha, a little bit far away, Hong Chenghao still came back to say Internet marketing.

Since the Internet is a very free space, you have no way to force consumers to accept or participate in your marketing activities, so you must have a good reason to attract them, and network marketing can only produce results.

Be careful!

It's "reason", not what kind of media!

At present, Internet marketing is mainly about "interactive marketing", "search engine marketing", "e-commerce" and "word of mouth marketing".

That's all for today.

　　互动营销：它的最大的利益点是要能给参与者带来快乐或者其他的实际利益。这个是互动营销的核心，因为有了快乐才能让消费者参与，才能让他们主动的去传播，才能实现增强品牌粘性和消费者忠诚度的目标。它需要很有创意的活动企划，需要很多很多的脑细胞来支撑，所以它其实是网络营销中最最困难，对执行公司的创意能力要求更高的网络营销形式。洪成浩认为，目前中国做互动营销的公司，比较强的还是传统的善于创意的4A们，还有一些专业做互动创意的公司，如知世、安瑞索思啥的。本土的网络广告公司在这方面的能力还是比较差强人意的，脑筋的讲话总是把所谓的互动营销做成了“一厢情愿营销”，帮助广告主轰轰烈烈的在互联网上铺开了摊子，但是由于活动自身没有什么新意也没有什么利益点，受众的参与度很低，没办法只好找枪手来烘托人气，弄得大家心里都很不爽。长远来看，此种营销形式站的比例会越来越小，更多的适合做互动营销的快销品牌会去尝试很多新兴的网络营销形式，很多滥竽充数的互动营销会逐渐退出历史舞台。 

　　电子商务：它的意义在于节约了消费者的成本，给消费者带来实实在在的利益，于是它必然有存在的理由，而且应该是未来网络营销的主流，将众多的能卖的东西都搬到互联网上来卖，或许在不久的将来就会成为一种事实。将来的网络媒体应用会越来越实际，对网络媒体的评价会更多的与销售或者是消费者信息的获得等评价标准挂钩。于是，更多的长尾媒体会得到自己的生存空间，价值发现的过程也会将网络营销的蛋糕越做越大。如果把互联网当成生活的空间的话，门户就是沃尔玛家乐福，众多的小联盟就是7-11或者京客隆啥的，大家都能卖东西，也该给我们正正名了～ 

　　口碑营销：我在上文中专门提过口碑营销，这里就不详加叙述了，如果有兴趣可以到我的博客去看看 

　　搜索引擎营销（SEM）：只要有互联网就会有它的存在，因为网络信息过于庞杂，消费着要想获取信息的成本太高了，而搜索引擎就是他们的最理想选择。他的利益点在于，节约了消费者获取信息的成本。目前的SEM还是停留在买点关键字排名，SEO一下，或者做作弊之类的方法，靠提高排名来让消费者了解自己。由于他的效果是看得见摸得着的，很容易被广告主所认可。（这里多说一句：如果不是被动的要让消费者接受的话，网络新媒体的研发最好给自己找个必然要存在的理由，网民不会自觉到主动去触发文中广告。内容定向比内容相关更有效果，所以众多的网络媒体公司在研发媒体的时候别一厢情愿啊～～）但是搜索引擎营销可不仅仅是这些，未来的搜索引擎是这个网络营销的入口，它是融合消费者信息获取、互联网口碑效果展示、最终实现销售的一个网络营销引擎。它会与互动营销形成独立的网络营销主线。前途不可限量啊。