Auspicious Birds Create Brand Of Professional Fashion Casual Shoes

Brand is no longer an unreachable word in the shoe industry.

With the continuous development of shoe industry, shoe manufacturers pay more and more attention to brand building. More and more enterprises have their own brands, and the phenomenon of homogenization in the industry becomes more and more obvious.

If the brand wants to stand out in the homogeneous brand, the enterprise must be specialized, strong and innovative.

Promotion of new brand image

As a brand of fashion casual shoes, auspicious birds strive to build a professional brand of casual shoes at the beginning of their creation.

In terms of brand building, lucky birds fully integrate brand image and terminal channel, and accurately grasp the connotation of brand and apply it to market promotion.

At the same time, auspicious birds pursue fashion elements, with unique style and comfortable design to make them stand out from the homogeneous brand.

From the love of life, auspicious birds start from consumers, pay attention to the study of human engineering mechanics, perfect the combination of fashion aesthetics and comfort, and display a fashionable, comfortable and healthy brand to consumers.

At the same time, auspicious birds aim at the characteristics of the development of the footwear market at present, focusing on the demand and manifestation of consumers' brand value, paying attention to the combination of popular culture and traditional culture, thus forming the core competitiveness of the brand and becoming a professional brand in the leisure shoes industry.

In July, auspicious birds launched a new brand image at the 08 year winter ordering conference.

The new brand image runs through the whole space with smart wings, and integrates the auspicious bird culture into every corner of the terminal store.

At the same time, auspicious birds are gentle, comfortable, fashionable and healthy.

Unlike the past brand image, the new brand image shows that the terminal shop of lucky bird is no longer a purely meaningful sales area, but the most comprehensive expression area of the auspicious bird brand culture, and the most intuitive display area of the product function.

Market expansion of professional terminals

On the terminal channel, auspicious bird is located in the professional market, striving to create a professional brand of casual shoes.

"We have been working on making the auspicious bird as a professional serial brand.

In the future development, lucky birds hope to have a McDonald's terminal channel.

No matter what stage consumers are in, they can identify the auspicious bird brand and agree with the auspicious bird's brand culture.

In auspicious birds, they can find their own products and show their own beauty.

Auspicious bird marketing director Xiao Zuofa said.

Recently, auspicious bird head office has launched a new round of business negotiation with WAL-MART, the world's retail giant.

Auspicious birds and WAL-MART meet the point of cultural appearance. Auspicious birds will set up special rooms or counters in WAL-MART to show the unique culture and style of women's casual shoes.

Quality, environmental protection and health

High quality casual shoes can not only improve one's taste, but also benefit human health.

Auspicious birds have always advocated the concept of natural harmony, comfortable and healthy life into every detail of shoes, adhering to the tradition of hand-made footwear, which is "stick to originality, create comfort and pursue perfection", and advocate that handicraft is the soul of an enterprise.

Every piece of auspicious birds is carefully selected by the double standards of quality and environmental protection, so as to maintain the original characteristics of raw materials.

In shoe design, auspicious birds insist on presenting the most natural aspect.

In the process of making, auspicious birds keep improving every detail. Each shoe is hand-made by hand with skilled master.

Besides, auspicious birds will be tested strictly before the shoes are released, so as to ensure the quality of the products.

At the same time, recyclable environmentally friendly paper materials are used to pack products.

This greatly enhanced the environmental performance of shoes, not only fully embodies the environmental responsibility of auspicious birds, but also reflects the auspicious birds' pursuit of human health.

Facing the future development, lucky birds are confident.

"With the continuous improvement of women's casual shoes market, the brand of auspicious birds continues to improve, plus auspicious birds have always striving to create professional brands, all from the needs of women, to provide professional services for women, and constantly meet the needs of women.

So auspicious birds can find an accurate location in women's casual shoes market and have enough advantages.

Director Xiao said.