Relevant Provisions On The Examination And Approval Of Advertising Business Activities Of Advertising Agencies

关于广告经营单位广告经营活动审批的有关规定 广告业在我国是自改革开放以来发展起来的一门新兴起来的产业，属于知识密集、技术密集、人才密集的高新技术产业，是我国第三产业的重要组成部分，其发展水平是一个国家或地区市场经济发育程度、科技进步水平、综合经济实力和社会文化质量的重要反映，因此，国家工商局对广告经营单位制定了相应的资质标准，这些资质标准是对拟从事广告活动的企业和个人的基本资格要求，是广告管理机关对广告经营单位进行广告经营审批登记的重要依具，也是对广告经营活动进行日常检查的重要内容，广告经营单位在办理执照之前，需经广告管理机关进行照前审批，广告经营资格审批包括五大方面： 一、广告经营主体 １、广告经营主体资格审批： (1)是指企业注册登记前的前置性审批，各类广告企业从事广 The business activities need to be approved by the advertising qualification before they can apply for business registration. "2" refers to the market access permission before the advertising agencies enter the advertising market, that is, after they receive the advertising business license, they can engage in advertising activities. (3) all kinds of activities need to be approved by advertising business temporarily within a year or so, and the temporary advertising business license can be obtained before engaging in advertising activities. The examination and approval of advertising content and advertising release form; 1, tobacco products and liquor products, strong spirits; 2 yuan of outdoor advertisements; 3 of them; 4) special products such as food, medicine, medical services, etc. 2, the qualification of advertising operators and the examination and approval basis of advertising business activities: (1) People's Republic of China's advertising law; (2) the "advertising management regulations" and "implementation rules"; (3) the qualification standards of advertising operators, advertising publishers and the norms of advertising management; 4) temporary advertising management; and 5 other advertising management laws, regulations, single regulations, normative documents and local laws and regulations. Food, cosmetics, printing, real estate advertising management methods; 3, advertising examination and approval procedures: the advertising examination and approval work is generally composed of four links, namely, acceptance, examination, approval and approval, and the procedures are all in line with the conditions for examination and approval; the approval process is generally completed within 7 working days, and the application for change and cancellation procedures are completed within 3 working days. (1) acceptance: the receiver is responsible for the regulations, policy interpretation, consultation documents, and certification materials. Such as: drugs, (2) review: verify the conditions and make suggestions; (3) review: the director shall check and approve the examination opinions after review. (4) the scope of examination and approval of advertising agencies and advertising activities: all kinds of advertising enterprises registered by the trade and Industry Bureau; all kinds of public institutions registered by the trade and Industry Bureau; the first instance of Sino foreign joint venture cooperative advertising projects and the establishment of their branches; outdoor advertising; (5)办理广告经营审批的基本条件，及应提交的文件： ①内资广告企业，其中综合服务型广告公司指设计、制作、发布各类户外广告、代理电视、报纸、杂志、广播广告，产品样本设计、印制、企业ＣＩ策划，即有为实现企业一条龙营销企划的能力； 资质标准： 具有与广告相适应的市场调查、广告创意、广告制作、媒体实施、广告效果测定、企业形象策划和市场营销策划能力的从业人员10人以上，必须大专以上学历，其中广告专业毕业生或艺术院校美术装璜专业毕业生2人以上或大学本科毕业生3人以上； ②注册资本不少于60万元，其中购置的广告制作、编辑、射录像设备要占注册资本的60％以上； ③经营场地总面积不少于100平方米； ④建立与广告经营范围相适应的媒介部、制作部、业务部、策划部等经营机构，并在领取广告许可证10日内将机构 The establishment and staffing situation are reported to the advertising management authorities for record, and the four management systems, such as advertising acceptance registration, advertising contracts, advertising content files, advertising agencies, censors and so on, have been put into practice. In the 15 days after receiving the advertising business license, two copies of the above systems have been submitted to the advertising examination and approval authority for record; 2 full-time advertising examiners, who have been trained by the advertising censorship organ for short-term training and registered with the advertising examiners, can be employed. The standard of qualifications for the production and distribution of advertising companies is: the production and distribution of the products, the design, production and distribution of all kinds of outdoor advertising products, the design of samples, the printing and giving of gifts, the ability to produce and publish outdoor advertisements, and the advanced advertising media. 资质标准： (1)具有与广告经营范围相适应的市场调查，广告创意、广告制作、户外广告媒体发布，广告效果测定能力的从业人员8人以上，必须大专以上学历，其中广告专业毕业生或艺术院校美术装璜专业毕业生1人以上或大学本科毕业生2人以上； (2)注册资本不少于30万元，其中购置广告制作设备，媒体的建设费用要占注册资本的40％以上； (3)经营场地的总面积不得少于50平方米； (4)建立与广告经营范围相适应的媒介部、制作部、业务部、策划部等经营机构，并在领取广告经营许可证10日内将机构设置人员配备情况报广告审批机关备案； (5)建立广告承接登记、广告合同、广告内容档案、广告审查员等四项经营管理制度，并在领取广告经营许可证15日内将上述制度一式二份报广告审批机关备案； (6)有专职广告审查员1人，经广告审查机关短期培训， After the registration and issuance of the advertising examiner's certificate, it can be promoted to work; and 7, after obtaining the business license of an enterprise legal person, the advertising license must be handled at the same time, and no advertising business license shall be allowed to operate the advertising business. 二、中外合资合作型广告企业 设立外方投资广告企业除符合有关法律法规规定的条件外，还应具备以下条件： １、合营各方必须是具有一定规模的以广告业务为主的企业法人； ２、能够引进国际的先进技术和设备； ３、具有市场调查、广告策划和广告效果测定的能力； ４、能够在广告策划、创意、设计制作和经营管理等方面培训中国职员； ５、注册资本不低于30万美元，申请设立分支机构的外方投资广告企业应具备以下基本条件： (1)注册资本全部缴清； (2)年营业额不低于2000万元人民币； (3)分支机构所在地需有三个以上相对固定的广告客户，申请设立外方投资企业由中方合营者按规定程序向国家工商局报送下列文件： (1)申请设立外方投资广告企业的报告； (2)中方合营者所属主管部门的批准文件； (3)设立外商投资广告企 (4) the feasibility study report compiled by the joint venture parties; (5) the registration certificate of the parties to the joint venture; the letter of credit of the parties to the joint venture (6); the main production equipment, technology and the original certificate adopted by the company; (8) the notice management system; and the preliminary examination opinion of the local administration for Industry and Commerce (9). Three. News media units have the qualification standards for advertising business: the TV stations, radio stations, newspapers, magazines or editorial departments that advertise advertisements by television media, newspapers, radio, magazines and other news media: 1, mass media with direct advertising; 2, managers with suitable advertising scope, more than 3 technical personnel, undergraduate degree or above, including 1 people who have obtained professional qualification certificates for advertising, 3, business premises not less than 20 square meters, 4, full-time and part-time advertising examiners, 5, full-time financial personnel, 6, and advertising management system. Four, advertising limited liability company to apply for registration required to submit documents and certificates. 1, the relevant documents approved by the enterprise registration authority, 2, advertising business application, 3, project feasibility study report, 4, list of employees, photocopy of graduation certificate, 5, equipment list, purchase of equipment invoice or rental agreement of equipment. Five, advertising limited liability company to apply for change registration documents and documents required. 1, application for change of examination and approval by the enterprise registration authority, 2, business license, advertising license, 3, other documents and documents to be submitted when applying for change registration, six, handle the registration procedures of advertising limited liability company: 1, submit all the documents and documents examined by the enterprise registration authority, 2, the business scope approved by the advertising management agency, and 3, the enterprise registration authority, issue the enterprise legal person business license; 4 and advertising management agency issue the advertising business license. Grave