&Nbsp, A Stubborn Girl; Never Spoke To Her Father For A Month.

Yesterday's TV appearances, Jess Zhang was "armed" from head to toe.

I saw her walking back to the stage, hanging a "Mask" mask of the Qin Dynasty behind the head, waiting for a steady turn, and turning the front face into a "pure corner" mask.

And the clothes she wears are comparable to the COSPLAY nowadays. They are like Qin opera costumes, and there are various new commemorative emblem.

Jess Zhang, 26, said that this dress reflects the core content of her entrepreneurial project - cultural souvenirs, practicality and fashion.

Jess Zhang told reporters that in 2008, she graduated from the Xi'an Academy of fine arts. Her graduation design was about the graphic design of the intangible cultural heritage of Shaanxi opera. She won the two prize in the Academy.

At the same time, she is also concerned about the blank of tourist souvenir market.

"Some scenic spots have cultural traditions and characteristics, but souvenirs are stereotyped."

For example, common feather fans, peach wood swords, jade pendants, beads and so on, tourists buy home to find, and sell at home exactly the same.

With the help of the Internet, Jess Zhang also collected some data: according to incomplete statistics, the per capita consumption of souvenirs in scenic spots in 2008 was only 1.61 yuan.

The sales of tourist commodities in the best scenic spots in the country only account for 20% of the total tourism revenue, while the annual sales of tourist commodities abroad account for 30% of the total tourism revenue.

"This means that about 100 billion of the market share is to be developed."

Jess Zhang believes that souvenirs are not characteristic of domestic tourists.

And this is a starting point for entrepreneurship.

Jess Zhang thought of starting a business with "traditional culture + practical goods + fashion trend".

After graduating in February, she made two facades in the Xi'an wild goose pagoda scenic area, designed and made by herself.

The Q version of the Qin Qiang doll's badge and its Facebook have been put into the market.

Xi'an small test knife successfully, in Jess Zhang's heart buried the hand-made to industrialized mass production pformation seeds.

Because of the more preferential policy of Yinchuan's entrepreneurship, she moved to Yinchuan in 2009 and founded the "West meets Ji" tourist souvenir concept brand based on her alma mater.

Jess Zhang introduces that the west is rooted in the western culture. When it comes to meeting people and people, people and things, people and things, Ji is a new era to create tourist souvenirs.

On Jess Zhang's blog, you will find that the human face and Koran in Helan rock paintings are reinterpreted by using Q's visual arts with fashionable and practical items such as badges, stickers, lighters and sneakers.

In 2009, the first Yinchuan Helan mountain rock painting tour souvenir design competition, Jess Zhang won the silver award, the best Creative Award and the Excellence Award.

And then the audition entered CCTV's "entrepreneurial hero reunion".

The Jess Zhang project has now entered the initial stage of marketization. Each product sells for 20-100 yuan, aiming at 15-35 years old, who love tourism and regional culture.

The reporter understands that Jess Zhang, who started his business in Yinchuan, is a county in Northern Shaanxi. Since junior high school, he has been studying in Xi'an for 11 consecutive years. He has made up his mind to study high school, university entrance examination and major issues.

Therefore, there are more independent factors in character.

In order to start her own business, she even resigned from her stable job as a teacher, so she didn't talk to her for a month without being a father of a civil servant.

"They worry that girls are too hard to start up, and they want stability."

As a woman walking on the road of entrepreneurship, Jess Zhang's own evaluation is: because of physical fitness and other aspects of disadvantage, women may be more entrepreneurial than men; but in the current entrepreneurial environment, gender differences have become very small.

She suggests that women's entrepreneurship should avoid being too emotional and long-term, and balance the relationship between family and entrepreneurship.

Yesterday, Tang Jun and other 2 entrepreneurial mentors gave Jess Zhang the advice: don't do too big or too much, be sure to sober up where your profit is.

After reading the case of Jess Zhang, chairman of Wen Jie, a well-known business mentor and Jiangsu entrepreneur service group, also put forward comments: first of all, we should be optimistic about the trend of the industry.

For example, Yinchuan has been developing tourism in recent years. Jess Zhang's entrepreneurial choice is sensible.

Secondly, Jess Zhang's creativity has made up a gap in the characteristics of tourist souvenirs. If it can be more perfect in the follow-up market, it will have broad prospects.

Lian Wenjie said: statistics show that the number of female entrepreneurs in the survival industry is more than that of men, so the level of entrepreneurship should go up and pform to modern service industry and new high-tech industries.

Jess Zhang's innovation combined with graphic design is a successful case.