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Novice Opens Clothing Store To Play Price Art

2010/6/21 16:57:00 49

Clothing

The most sensitive person who just opened a shop is probably the three elements of price geography location. Today I suddenly think of writing some feelings for your reference and reference.


Today we mainly talk about price:


A-- trading itself was established when there was a difference between prices before businessmen came into existence. They all said that businessmen could not afford to lose money early, but in fact they also explained the importance of price.

You need to know the average price of the market, you can't get into the high price, and you can't go in low. [up, your profits will decrease and go down. Some people feel that they are getting cheaper. In fact, you can't get a cheap new product from a new employee. This is a certainty. Therefore, getting into a low price source is more dangerous than getting into a high price, and it will bring great problems in actual sales, and the direct result is pressure.


B-- so as a new person, don't always think that wholesalers will pit you, they will cost you. In fact, most wholesalers have their own reasonable profits. They will not be ridiculous.

We just need to find the right location.

This is the key. Generally speaking, in 1 years, the newcomers must not consider whether the price is high or low. Every day, considering the positioning, the overall positioning of your store is the top priority.

The general idea of purchasing prices is that you can not get entangled with how much money the wholesalers earn. They must earn money earned by others, or you can avoid entanglement, so they should be entangled in positioning, positioning and positioning.

This is the core.


C-- next is how the price of goods in the store is marked or how much it should be sold. It is a reasonable price. This problem may always be bothering you, business is good, price is low, money is not earned, trouble is high, price is high, business is bad, and business is not good, and it is plagued by peers. It is also a problem that you are also troubled by the price lower than your target. This is like a dead end. Where you go is plagued, so it seems that pricing is not so simple, or there are many factors behind pricing that determine your pricing directly.

So what are the factors? Let's analyze it slowly.

You bid 50 mark 300.

And then earn 250, I think everyone wants to do this, but the problem comes out, this is 250.

Not 260.

So the idea of price tag is not acceptable.

The price is 100 mark 150.

Earn 50.

You have worked hard for a day, got up early, and made 50 yuan in the last dress. You can't afford to go back and forth.

How much do you want to mark it? The newlyweds asked, "I think our problem is coming out. In fact, the number of items is not according to the price of your purchase. It is decided by other important factors. What is it? It should be the positioning of your style, and the positioning of the clothing quality."

To tell you the truth, which grade do you want to be in, what is the quality of your clothes?

First of all, you need to understand two important factors in order to think about how much you want to earn from this dress.

??? to make a choice for you; A- student B- to work a family of C- middle class [is the rich with a car in the group, we temporarily put the outbreaks in the inside, of course, on the meaning of the word is not feasible].

In these 3 groups, you will choose which you decide to do at that age. If you choose A, the price is not high enough. You choose B, the price can be reasonable, and you can't be ridiculous. You choose C, the price can be outrageous, but let others agree with you, your products must be sold.


So after choosing, I think everyone has already got the spectrum in mind, and I do not elaborate on it here.

To sum up, if you make money, you will never have any money. You will get richer and richer.

Next we will discuss the quality of clothes. If there is no money, there is only one style, and the rich pursue quality and psychological superiority.

Without money, even eating is a problem. It will also pay attention to the quality of your clothes. You can wear it. You can pay attention to the ostentation of the rich, and pay attention to the tone. Of course, comfort is the foundation.

So such a simple analysis, I think everyone should know that to do that category, you want the price elevation, can only do B and C, and the quality is better, you don't want to make money or make money. Fortunately, it can only be done A[, of course, a class do well, but also earn money, but this probability and B and C compared to that much less.


The price of D-- is fixed. Next, we should discuss the psychological factors that affect each other in the paction process. It is clear that customers need to be cheap, do you want to be cheap, or do you want to make a counter-offer?

Here I sum up an experience, or our own lesson in actual operation, that customers are paper tigers, and you first have to be tiger heroes, not to be frightened by paper tigers.

So no matter what style you do, the price can not move. The price is your last lifeline. No one can touch the bottom line.

At the beginning, you would rather change your way to make a loss at the expense of money, in disguised price cuts [for example, to give gifts, to buy 2 pieces to send T-shirts, integral activities, and so on] and not to reduce the price in the actual business paction process, because for the first time, there will be second times, second times, and even after you feel cheap is normal, so that your foundation is gone. How can you make money?

Of course, new people may be under great pressure at the beginning. Without business, eating eggs every day, customers will also put pressure on you, saying that your clothes are more expensive than others. You should not pay any attention to them. At the beginning, no business is very normal, usually a bulk store or a foreign trade store.

The adjustment period of new people is one year, some even longer. The style and orientation of shops are constantly changing, and they slowly know what style to do is most suitable for your own street.

The last trading process with customers is really a proof of the word "brave meet each other".

The most practical sentence is that when both sides are bright, you can only take the word bravely, so that you can win the game. Customers say it is cheaper. You can see that if you have 100 yuan to make money, you will sell it.

Although I have sold clothes, today's expenses are all over, but in the end, I think basically the last answer is the same, that is, every day is tortured and confused.

Constantly asking yourself what to do and how to do it? It can not be counter-offer, I can mark the bottom, I even sell it at a loss, it doesn't matter, because these are within my control, and I can slowly adjust.

But when you lose the foundation of a shop, it's all out of your control.


Quote my favorite sentence to end the exchange of price questions - you have to believe in yourself, your family and your own perseverance. Now the setbacks are only temporary. You are like the sea with the ability of self regulation and purification, and one day it will be clear.


 

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