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Hebei Yangyuan County Fur Production And Marketing Hot &Nbsp; Orders Can Not Afford To Rush.

2010/7/5 18:26:00 50

Leatherwear

"Because of raw material Prices rose. Last year, a mink clothes priced at 8000 to 9000 yuan, this year can sell 12000 to 13000 yuan, products are still in short supply. A few days ago, Wang Heping, chairman of Huasheng fur Co., Ltd. introduced the current market situation and spilled excitement on his face. He also revealed to the author that due to various reasons such as the recovery of the world economy, the rapid warming of domestic demand, and the creation of its own brand "Wen Mei Sha" and other reasons, the company's production orders have been full year, and achieved export performance of US $1 million 300 thousand.


At present, like Huasheng fur, Yangyuan County has 10 fur clothing manufacturers in advance of six months to get the annual order. To ensure supply, the fur enterprises in the county have suspended domestic and foreign orders, and are making full efforts to step up production. "Yangyuan fur industry has been restored to the level before the international financial crisis. The number of orders for production enterprises has increased unabated in the current sales slack season, and the market demand has far exceeded the current production capacity. The export of fur products this year is expected to exceed 30 million US dollars, doubling than the previous year." Yangyuan County fur big market management office director Chou Huizhong said.


According to the author's understanding, from the second half of last year, Yangyuan Fur Enterprises Under the impact of the international financial crisis, the industrial upgrading has been achieved on the contrary, and the product has changed from low grade, low added value to fashion, brand and high-grade. In collaboration with Nordic SAGA and other companies, the county has set up a product design and Research Center, invites senior fur fashion designers from Italy and Hongkong to design products, designs one of the latest international fashion styles one year ahead, and concentrates on manpower, financial resources and material resources. Independent brand It has introduced 200 kinds of fur clothing and accessories, such as "Song Shi Mu", "Wen Mei Sha" and "North Qu Qu", to more than 20 countries and regions. They also established a sound quality inspection system, enhanced the level of after-sales service, made a commitment to sell products after three years free of charge and change styles, and free maintenance for life. The early winter of this year and the long late spring chill brought about the hot business opportunities for the Yangyuan fur industry after upgrading, so that the largest business day turnover in China's Yangyuan fur market was more than one million yuan. In January this year, the thirty-sixth China International Fur exhibition, the February Hongkong international fur fashion exhibition and the Italy Milan Spring International Fur exhibition in March, Beijing County Beiyuan, Huayi, Qu's and other enterprises fur clothing orders were hot again, making the county's first quarter fur and fur products export earning $3 million 520 thousand, an increase of 195.5% over the same period last year.

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