Open Chain Store: Three Basic Common Sense To Master

First,

Personal capability assessment

After having the idea of opening a franchised store, we must first make a comprehensive assessment of ourselves in a calm and objective way.

These include:

Is it suitable for a full-time manager who independently assumes all management and daily business activities?

Is there enough knowledge, experience and ability to deal with all kinds of problems that may arise in business?

Do you have enough energy and strength to adapt to the normal business activities day after day?

Is there a good learning ability and adaptability to receive professional training and unified management and supervision?

Is there a strong psychological tolerance to accept possible setbacks and failures?

Is there enough economic capacity to invest and take on possible risks and losses.

Two.

Choosing a franchised store requires careful investigation and collection of relevant information. Do not listen to some exaggerated advertising campaigns impulsively and unilaterally.

The following aspects should be considered:

Franchisees

Characteristic management: Featured franchises can reduce the risk of vicious competition and enhance the chances of success.

On the market today, we can say that as long as everything you want can be bought, you want to get a project that someone is doing. If you want to do something in this environment, you must have your own characteristics. It includes business characteristics, product characteristics, sales characteristics, management characteristics and so on.

System management training: mature franchising system has a good management system, which can reduce operational errors.

The mature franchise system should have at least a few years of successful operation history, otherwise there will be no perfect unified management system with normal operation.

This system includes pre training and continuous training, strong supervision system for operation management system and execution process, continuity and effectiveness of marketing and customer management, and system support for daily operation such as manpower, material and financial resources.

The mature franchising system will have a complete set of affiliate projects, franchising rules, management system, operation principles, operation manuals, training manuals, and stable and standardized supply channels.

The conditions for joining are: we should choose the franchise system that our economic capability and conditions can reach.

Usually, we should first consider the rate of return on investment, not the lower the price of the franchisee. The key is whether the franchised stores can bring long-term and stable income.

Choice of business location: no matter how famous a brand is, the choice of business location is very critical. There should not be too many competitors around. There should be a suitable distance between the same franchising system to separate the business area, only when the ideal site is available.

Three, several points for attention in the franchisee:

The success rate of franchised stores is to investigate the operation of other franchised stores in the same system. If a franchising system is closed, it must be cautious; if a franchising system has multiple stores, no matter whether it is a personal business mistake or any other reason, it should consider abandoning it.

Because a mature franchise system requires long experience accumulation and continuous improvement of management system.

Franchisee entry threshold: if a franchisee entry threshold is very low, there is no requirement, as long as the cost of joining the franchise can be added and business, in this case, we must think twice before doing so, in fact, it can be said to be a name selling business, and the franchisee can hardly get any professional training and management, technical, personnel and financial support.

Franchise management system: This is the most important issue for people who join in the franchisee.

At present, there are some people who are eager for quick success and instant benefit in the market. They are eager to expand in the early start of the project. The purpose is not to establish and perfect the franchising system, but to quickly earn the cost of joining, and then to give up, or simply do not have the ability to manage.

If a franchise system can not provide very specific affiliate planning, pre training and in-service retraining, perfect management system and backup mechanism, detailed specification of business operation manuals, stable and standardized supply system, etc., such a franchise system is not considered.

Direct contact with the head office: if you want to join the franchisee, you should contact directly with the head office or contact with the local general agent. You can not sign any documents through the third party, otherwise you can not guarantee your due rights and benefits, and pay unreasonable expenses.

Whether the franchise cost is reasonable: whether the franchise cost is reasonable or not, first of all, it depends on the reputation of the franchisee and whether the management system is sound. At the same time, we should also look at the conditions offered by the franchisee, including hardware and software support. The most important thing is to look at the ROI and refer to the return rates of other franchisees. If the rate of return of the franchisee is up to their own requirements, then the cost of joining is basically reasonable.

Usually, each franchisee has its own standard of affiliate fees. Generally speaking, it is not negotiable.