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How Do Franchisees Face The Brand Of Chain Operation?

2010/8/17 16:30:00 63

In recent years

Franchise chain operation

More and more attention has been paid to entrepreneurs.

According to a survey, 80% of the independent retailers in Japan's retail industry have closed down in the first year, only 8% of them can hold up to fifth years, while retail chains have only 20% of their business in the first year, and 77% of the chain stores can survive to fifth years.

By contrast, we can see that the current popular in the industry, "joining must be more cost-effective than their own business" is not unreasonable.

But these data do not mean that 100% of them will be successful after joining. The key to success is that franchisees should plan their own businesses.

So franchisees face many

chain

When you run a brand, it is very important to distinguish the good from bad.

So how to choose the best brand?

1, first of all, find the difference between brands in the same industry and whether they are competitive in the market.

2, now is the era of "service is king". Is there any unique place for enterprises to serve?

3, pay attention to inspecting whether the staff is professional and sincere, which will affect the future atmosphere of cooperation.

4, do not be cheap, try to choose products with high cost performance in similar products to join.

Because franchisees have a process of brand accumulation and enlargement.

In addition to the above considerations, from a large perspective, choose a good brand, good.

Chain enterprise

It is the first step in successful chain operation.

Franchisees should also make in-depth understanding and inspection of various conditions promised by manufacturers.

The following is the conclusion of a large number of successful franchisees.

1. Confirmation of the company's business license and business scope.

Is the company formal and legal and has sound financial structure?

2, whether the company's products have market prospects, whether the company's product development and innovation ability is strong enough.

3, the credibility of the company's boss.

4, whether the company has a professional and complete organization, and the quality of the employees you are contacting with.

5, whether employees and franchisees are constantly changing.

If so, it is likely that the company has no stable business objectives and sustained performance.

6, whether the company has a complete franchise contract, whether there is a reasonable explanation for the return and termination clauses in the contract.

7, let's take a look at the franchisee's operation.

Is the relationship between headquarters and franchisees good enough to manage effectively?

8. Is the company's national publicity plan credible and operable? What is the company's future planning?

9, the company's careful operation after choosing the right affiliate brand, does not mean that the franchisee can enjoy their lives. Franchisees need to take the initiative to run a franchised store. In the specific operation, there are no two kinds of business with general shops.