Dong Mingzhu, President Of GREE Electric Appliances Co., Ltd.

Dong Mingzhu

Annual choice: cooperation with Daikin Air Conditioning strategy in Japan

Life motto: "I haven't been in this position for years because I am a woman.

I have no such consciousness.

Moscow does not believe in tears.

See Dong Mingzhu again.

She is thinner than two years ago, her hair is longer, her smile is more and her complexion is better.

This is her good time.

Local television's evening news report said: "in 2009, GREE electric sales revenue was close to 50 billion yuan, a record high in the market."

The night before the interview, she and GREE chairman Zhu Jianghong attended the GREE dealer 2009 meeting.

Zhu Jianghong drank the white wine and Sprite, or got drunk, dancing on top of the high representative of Daikin Air Conditioning in Japan.

Dong Mingzhu, and Zhu Jianghong, they have every reason to enjoy this moment of happiness.

They should celebrate some of the storms that have passed in 2009.

In the second half of the year, the "Guangzhou Financial Bureau" and the "high salary gate" incident were almost swept away by Dong Mingzhu.

For her, the most important things in 2009 are two.

In April 2009, GREE electric announced that Zhu Jianghong, who was 63 years old and retired to the age of three, was still in line with Dong Mingzhu and led the development of the company in the next three years.

In February 2009, GREE electric announced its joint venture with Daikin Air conditioner, the parent of "the father of frequency conversion," and has gained a rare share of control (51%).

Dong Mingzhu acknowledges that in this matter, her mind and willpower have played a decisive role in redefining the universe.

In January 2010, Dong Mingzhu told Chinese entrepreneurs that cooperation with Daikin was the most important decision she made in the past year.

"I may retire in a few years.

The duty I can fulfill is to keep the business developing.

In cooperation with Daikin, we are not simply producing air conditioners, nor simply sharing the market. We are developing jointly in the field of technology.

This is the real value and the most meaningful to the brand. "

"First, Daikin is a company that has been in business for nearly a hundred years. We have only been in the air for more than ten years. And, like GREE, it also focuses on air conditioning.

Second, in 2006, we bought two compressor companies and entered a deeper upstream area.

Third, Daikin is the most dominant market position in Japan's air conditioning field, which is equivalent to GREE in China.

How can I cooperate with Toshiba and SANYO? Absolutely impossible, not a grade.

Fourth, I am still considering the layout of internationalization. This is my real idea. Daikin has its own network layout in more than 100 countries all over the world. I want to cooperate with them to find this feeling.

The negotiations were at an impasse.

The other party needs to hold 40% of the technology pfer fee.

Dong Mingzhu went to Japan again to see the president of Dajin.

"Once I got out of the horse, I was brought back.

In this matter, my core thing is to hold shares.

But in terms of interest, the joint venture makes 60 million or 70 million a year, and it should be given to others. I think this principle should be addressed.

I am a very firm man of principle. I have never been manipulated by others.

When the success of her personal career became more and more unquestionable, she still lived alone.

She has few friends, no female friends in the business world, not even male friends.

Although she said that her son who had graduated from university had not found a girlfriend, he was a bit angry. But for many years, she had never discussed the topic of remarriage with her son.

And at the end of the interview, she was silent.

Finally, she said, the biggest turning point in her life is probably her husband's death.

"If it had not been for this matter, I would not have gone this way at all.

If he were there, he wouldn't agree with me to come to Zhuhai. "

If Dong Mingzhu met Dong Mingzhu who resigned from the sea and worked as a salesperson 20 years ago from Nanjing, what would you say to her?

Dong Mingzhu: I haven't changed since then, but there have been some changes in the way of doing things.

I used to be an ordinary sales person. I would do my job well and I would not directly offend anyone.

Everyone will think, well, Dong Jie is very nice.

When I came to Zhuhai as minister in 1994, no one expected me to be so harsh.

Have you ever reflected on your life? Are you too much to play the role of "Dong Mingzhu" in this position today?

Dong Mingzhu: I didn't play it intentionally. Responsibility needs.

Of course, this kind of work style will affect life more or less, which is the price I pay.

For example, women make-up, beauty, leisure, I do not have time to enjoy.

For example, I will lose many friends - I never let people come to my home.

I have been in GREE for so many years and always want to simplify my relationships.

If I don't do things now, I believe that I will return to my original in 35 months.

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What did Dong Mingzhu look like?

Dong Mingzhu: more easy-going, not too contention with others.

But I have been thinking, maybe that's because I have a tough stuff in my bones. I was just an ordinary employee who had no condition to release.

Is Dong Mingzhu happier now or is Dong Mingzhu happier?

Dong Mingzhu: happiness has not been studied, but I am quite satisfied.

Old school parties, some of them are satisfied with the status quo, others rely on their husbands, and they are also rich.

I can't agree with them, but I still get their respect, so I feel very happy.

I still belong to a more ideal and ambitious person, pursuing a realm of beauty.

Do you have your own business girlfriends?

Dong Mingzhu: there is no difference between manufacturing and real estate.

I am totally interested in air conditioning and have little contact with peers.

I only mentioned Wang Shi admiration publicly, but I have never seen him.

He said he insisted on not giving bribes, which I really appreciate.

As for female entrepreneurs, there are few real female entrepreneurs in China, and most bosses are their husbands.

The media often talk about the balance of women's family and career. Do you think this is a false proposition?

Dong Mingzhu: most of the men who exercise power are men. They are big.

It's like ten thousand air conditioners, even 1% or 100, because its base is large.

For many years, I am not because I am a woman to achieve this position today.

I have no such consciousness.

When I went to Japan to talk with the president of Daikin, when I talked about excitement, I still did not care about it.

I am willing to convince you with my principles, not because I am a woman to win your sympathy.

We women should cancel the women's Day themselves. Why do we celebrate this kind of festival? I think this is a kind of discrimination in itself.

How do you manage emotional management when you manage so many people?

Dong Mingzhu: curse the bottom.

Emotion is not controlled. It should not be suppressed or released. Let the bottom people know that you are dealing with one thing from the heart, not hurting a person.

After I swore, I would not appease, even if I swore, I felt nothing.

Maybe I was in GREE for 20 years. My colleagues know my character better and I would like to accept it.

How do you want to be remembered?

Dong Mingzhu: because GREE has GREE electric appliances.

Has anyone said who you are like?

Dong Mingzhu: I've heard someone say I'm like Wu Zetian.

Do you think it's a compliment? Jealousy or satire?

Dong Mingzhu: how can I compare with others? People are political leaders. I can only say that I am a very persistent person.

Behind this, jealousy and respect, I think it is not important.

What is your dream or goal for the next 10 years?

Dong Mingzhu: I don't have personal dreams.

To say that enterprise planning, 100 billion level strategy does not have annual 15%-20% growth.

Who do you admire most?

Dong Mingzhu: Momoe Yamaguchi in blood doubt, protected, innocent and willing to help others.