Production Costs Soar By 30% Autumn And Winter Clothing Prices Rise By 15%

"A pair of trousers will cost more than 200 yuan if they are discounted at 50% this year, which is almost the same as the cost when they were discounted at 80% last year!" Mr. Zhong, who lives in front of Lotus, was very puzzled about the price increase of a brand of men's clothing.  

Yesterday, reporters found that due to the sharp rise in cotton yarn, chemical fiber and labor costs, Xiamen, Quanzhou and other local clothing Enterprises have increased the price of their products to absorb the cost pressure.

Autumn and winter clothing prices rise by 15%

autumn winter clothes Price rise seems to be the main tone of the current clothing market. This has been confirmed by local garment enterprises. Yesterday, Xu Mujie, chairman of Xiamen Wangelung Group, told reporters that the autumn and winter clothes of Sundance would increase by about 15%. As a matter of fact, clothing price rise has already appeared in the spring and summer clothing sales period.

After reviewing the semi annual reports of many listed garment enterprises in Fujian, the reporter found that in the first half of this year, garment enterprises had coincidentally chosen to raise prices slightly. According to the semi annual report of Special Step (01368. HK), the average sales price of its footwear products increased by 6.6% year on year, clothing The average selling price of Class A products increased by 13.9%. Public data shows that in the first half of this year, the average price of Anta footwear products increased by 2%, while the price of clothing products increased by 7.1%.

The price adjustment of clothing enterprises was quickly transferred to the sales terminal. Yesterday, the reporter learned from a women's clothing store in Dongpu Road that the wholesale price of summer and autumn clothing this year has increased by about 15% over the same period last year. "We usually limit the price increase to about 30 yuan, and the maximum is not more than 50 yuan." Xiao Chen, the owner of the store, told reporters that some shrewd female consumers were still aware of the price adjustment, and she could only be honest about it.

Production costs soared by 30%

Behind the collective price increase in the clothing industry is the substantial increase in the cost of raw materials and labor.

"The price rise is a last resort, and the cost pressure is too great." Xu Mujie said frankly. According to him, since the first half of this year, the price of cotton yarn has risen by about 20%, and the price of chemical fiber and other raw materials has also continued to rise, leading to a large increase in the proportion of raw materials in production costs, which is beyond the scope of the enterprise.

To make matters worse, the cost of human resources also rose sharply in the same period. Xu Mujie said that as a labor-intensive clothing enterprise, this year's wage hike has become the largest expenditure of the enterprise. "The company's labor cost has increased by 20%, but it still faces the problem of lack of workers," said Xu Mujie.

According to the analysis of garment manufacturers, the cost of Xiamen garment enterprises has increased by about 30% due to the rising cost of raw materials and human resources.

list clothing The data of enterprise performance report confirms the above analysis.

According to this year's interim report of Special Step, the company's employee costs increased from 81.318 million yuan in the same period last year to 95.345 million yuan, an increase of 17.2% year on year; The sales cost of raw materials was 537 million yuan, up 18.7% year on year.

The cost of Anta has also increased without exception. According to its semi annual report, Anta's expenditure on raw materials in the first half of this year was 287.2 million yuan, up 51.6% year on year, and its direct wage expenditure was 144.9 million yuan, up 20.6% year on year.