Innovative Elements Make Costumes More Beautiful

Clothing for disaster prevention, mosquito repellent cloth, corn and soybeans, clothes, brand management, emotion, and schools open shop.

When these innovative elements are integrated into the design, development and marketing of clothing, it must attract thousands of eyeballs.

Yesterday, the twelfth Jiangsu International Fashion Festival opened at the Nanjing International Exhibition Center. Innovative elements made the colourful costumes more beautiful and beautiful.

Starch, sugar, "wear" on the body is very cool!

"Starch and sugar are nightmares for those who want to lose weight, so let's make them cool."

Hu Yongqin, general manager of spinning and weaving industry Co., Ltd., mysteriously took out a fake long sleeve, and 37% of its raw materials came from corn.

Hu Yongqin put two long sleeves on the reporter's arms, and the reporters shook at the same time. They only felt that the long sleeved arms were cool and pleasant.

It turns out that the fabric is made of fiber plus mineral technology, which contains nano composite jade components. When exposed to skin, it will produce an obvious cooling effect.

"The manufacturer of this fabric is the only one in the world!"

Hu Yongqin said with pride.

Natural raw materials not only broaden the scope of clothing selection, but also greatly reduce greenhouse gas emissions caused by production.

Will the production cost and market price of such environmentally friendly high-tech products greatly improve?

"No!

When we manufacture, we can make full use of existing factories and equipment, and the cost of hardware facilities will not be increased.

In addition, the richness of raw materials also enhances selectivity and substitution, thereby reducing the impact of fluctuations in raw material costs.

Hu Yongqin introduced that the price of this flycool garment is only about 300 yuan per piece, which has become a special commodity in World Expo. The volunteers of the Expo wear the garments made of this material.

In addition to spinning, such as the soybean fiber weaving and ELEX series of Xu Rong Group, the mosquito repellent, plant and hot children clothing fabrics developed by Bate brand of Jiangsu Dong Du textile group have now been successfully put into production and sales.

A man's book, an emotional tag, has nothing to do with marketing?

Of

Cultural marketing and emotional marketing are the innovations made by Xia Hua, chairman of Yiwen enterprise group, in marketing mode.

Yi Wen was founded in 1994. After 5 years of struggle, he began to make brand in 2000.

In the view of Xia Hua, it is only fool marketing to spend money on eyeballs. This kind of mandatory marketing method is only famous without reputation. The real brand marketing should be "moistening things silently," and inadvertently touching the consumers and keeping them in mind.

Every year, Yi Wen does three things that have nothing to do with clothes: a man's book, a large static exhibition and an emotional tag.

In fact, these are the main contents of the marketing of Yi Wen culture.

Men who wear men's clothing at the very beginning know that men's clothes are not as colorful as women's clothes, and men do not know how to enrich wardrobe like women. But at present, there are as many as 680 thousand faithful men VIP.

Emotional marketing is the emotional fashion created by Yi Wen.

Through "my father, my mother, myself", "Miss" and "men's tears" and other theme conferences, the successful men usually want to do things but do not have the chance to do things. They get good results. "Brand is made, not shouted."

Xia Hua said that a brand is a full dimension of 360 degrees, not only to make a good clothing brand, but also to have innovation and creativity, as well as a set of props for products.

Yi Wen has begun to enter a new field, that is, the whole space design field, including the modern space design of hotel and office environment.

Anyone who designs a table looks good on it, and encourages employees to innovate by rewarding them, so that creation can become a pleasure.

What is missing is the discovery of beautiful eyes.

Han Qinghua, Deputy Secretary General of the Jiangsu Provincial People's government, said that in the current situation, the clothing industry in Jiangsu will break through trillion level this year, which is another trillion level industry besides machinery and electronics industry.

However, there are still a few international recognized brands. Improving the capability of independent research and development and building local brands have become a key point in the breakthroughs of the garment industry.

"It is not the lack of beauty, but the lack of beauty."

Zhang Yuchao, chief executive officer of Xu Rong Group, said that compared with Europe and America, China's clothing industry is rather weak in fashion marketing channels and design innovation.

For example, Humen clothing has 1500 stores on Taobao, and sales are large, but it only plagiarized the ZARA design style without sharpening, so it did not form its own brand.

If Humen clothing is reintegrated, developed and even innovating to become another "ZARA", innovation in talent cultivation and education mode is very important.

Many enterprises also encounter great resistance in the process of creating brand names. For example, in the positioning of medium and high grade textiles, the advantage of foreign brands is a great challenge.

In this regard, Professor Li Junge of the textile and clothing department of Fu Jen University in Taiwan believes that although many international brands have penetrated into the Chinese market and have a solid foundation, this does not mean that there is no room for development of high-end brands in the Chinese market.

"China's market is so big that it is possible to do anything, but the most important thing is talent and innovation."

Li Junge said, "the textile and clothing department of Fu Jen University plans to build its own brand" Fu Ren style "in the next two or three years, so that students can design and sell their works, so that the students coming out will be better used by enterprises.

In addition, Fu Jen University moved the concept of design, marketing, management and operation to the school, founded the clothing practice shop, carried out the formal market-oriented operation, and incorporated the whole practice process into credit assessment.