Designer Hash: I Hope To Find A Suitable Partner In China.

Designer

Anne Valerie hash (AnneVal e rieHash) is ANNEVALERIEHASH

Chief

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Anne - Valerie - hash (AnneValerieHash), with her intelligence, humor and femininity, blended and processed, creating a unique and feminine private space for positive modern women.

Graduate from

Anne Valerie hash (AnneValerieHash) used her in Chanel, Dior and so on.

Shop practice

The formal views gained are the creation of design tools and new forms and concepts.

(Anne Val e RIE Hash)

Textile and clothing weekly: what do you think?

What direction are you heading for?

What are the preparations for mass production?

Brand cooperation? Do you think this method of cooperation is suitable?

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What I said today

In the streets and alleys.

Today's customers are interested in their own style. They hope to be comfortable and comfortable in their work, but at the same time they need to follow the fashion pulse.

Therefore, the three points they hope for are image, style and price.

Obviously, the coordination of these points will be successful.

We have just launched ANNEVALERIEHASH, a brand that is more suitable for young people.

The brand creates a truly consumer friendly style through the tailoring and fabric selection, and has a very reasonable price.

I find that many of the garments are lacking in texture and creativity.

People simply stick the brand label on a basic style, which can be spread more widely.

On the contrary, my series follows the research of tailoring, constantly dressing by live models, just like advanced orders.

In my mind, I always maintain the comfort and individuality of modern life and make reasonable pricing.

Textile and clothing weekly: modern technology is changing our life. Have you ever experienced Facebook, MySpace and other network interaction modes? How do you think designers should use these technologies to communicate with the industry and consumers?

Hash: the Internet enables me to instantly reach a wider customer base, which is inspiring.

For example, the website has become a mirror of our company. It is like a window in my fashion shop. People can enter my shop in some way.

I just registered Twitter and Facebook, so it's easy to find me.

This allows me to communicate directly with users.

Very free and very rich! Feedback is very timely. I can get a lot of comments from it, enrich my perspective and inspiration.

Next, we will open a shop on the Internet.

In this way, people can see my brand in every corner of the world, and can buy it at any time, and can communicate conveniently all over the world.

This is my dream of 2011.

Textile and clothing weekly: can you introduce the spirit of your design representative? What popular elements will be adopted in the latest season's design?

Harsh: this series shows the pursuit of freedom and freshness. It tells women's temperament, sexuality and maturity, and is embodied by silk, lace and George's fabrics.

In addition, the pink tone reflects the concept of motion.

Love, femininity and elegance are the latest quarterly themes.

That's what is called "all the ways of love".

This name is inspired by the happiness and brilliance of lovers. It can be felt instantly.

Textile and clothing weekly: how do you usually design inspiration?

Hash: my inspiration is abundant. Generally speaking, contemporary art has a prominent influence on my personal and professional life.

This is an endless source of inspiration.

In daily life, an action, a plant, a piece of music and a fabric can become the source of inspiration.

About China market

Textile and clothing weekly: how do you view the Chinese market? What kind of people do you want to find in your country as your customers?

Hash: I am very interested in China and attracted by the high quality of Chinese customers.

I appreciate their broadened ideas. I can share real happiness and enthusiasm for work with them, and feel the vitality of an enterprise.

In Asia, my brand is very popular.

We have achieved good sales results in Hongkong, Macao, Korea and Japan, but not in mainland China.

Soon, people can find my shop on the Internet, but my dream is to set up a physical store in China to show all my works.

Therefore, we are also looking for a suitable Chinese partner.

Textile and clothing weekly: how will you make your design more suitable for Chinese consumers and let Chinese consumers recognize it?

Hash: the needs of Chinese consumers are relatively complex.

Some of them are very hungry and expecting quality and taste, and know what they are suitable for.

Some people, though not aware of a brand, are willing to understand why the brand is famous.

In these two situations, we must be very honest and have the ability to share the best quality and style.

There is no problem for me to design a different series for China, but I will not cater to the Chinese market, but will enhance the sense of texture and creativity.

Textile and clothing weekly: in the process of entering the Chinese market and working with Chinese enterprises, what kind of help, support and information do you hope the French High Fashion Association and China Textile Industry Association will provide you?

Hash: now, I put my energy into the development of China.

Multi brand operation is feasible in other countries and not very suitable in China.

You need to have your own store to create a space of your own to attract customers and satisfy their needs and curiosity.

That is why I am actively looking for a suitable partner to open a store.

In this regard, I am also fortunate enough to be able to get help from some associations.

Textile and clothing weekly: what are your suggestions for Chinese designers?

Hash: today's fashion is a complex body. Many things intersect and collide with each other, good or bad.

Designers must have the courage to find a style of their own, just like miss Chanel said, fashion past, style still.

A style is not a brand logo or a brand, but a search for elegance, perfection and integration.

For this reason, the best tool is the quality of fabrics and superb tailoring skills. The rest is makeup and decoration.

On cooperation with Chinese garment enterprises

Textile and clothing weekly: is it willing to join the Chinese garment enterprises in a cooperative way? For example, become the design director and Edition Director of the company? What are your expectations for cooperation? How do you want to cooperate with Chinese garment enterprises?

Hash: I have worked with several enterprises.

Now we continue to work with Mikibana because our cooperation is very effective.

Of course, I am always considering cooperation with other enterprises, but I am very keen on the keen cooperation with partners.

Because this is the key to success.

Textile and clothing weekly: in China, many business owners are concurrent design directors and marketing directors. How will you influence them to make better decisions?

Hash: in the past, Chinese enterprises were reluctant to study marketing because they felt it was not a priority.

Now they understand that this is the basic element of communication.

Creation is the same all over the world. It is a big bet.

Some people realize that it is the engine to drive progress, and others try to copy what is already there.

Of course, the attitude that I appreciate is reflected in my daily way and step, that is to choose pure creation. It is the only key to long-term healthy development for me and leads us in the leading position.

Another point is the production process and quality, fabric and tailoring.

Many people are simplifying and saving costs.

This is not my view. I only follow the respect for customers and the high degree of integrity of products.

I am convinced that if we provide customers with the best products to satisfy them, they will come back later.

I can only cooperate with those who can understand and share my idea and value.