Fabric And Clothing: "Hand In Hand" Still Needs "Heart To Heart".
Fabric enterprise After years of cooperation with clothing companies, they have witnessed each other's growth. It can be said that in the ups and downs of the industry, the docking point between the two has been found, and the fabric enterprises need to find a balance between the popular trend and the market demand.
We can see that the real bestselling fabric product is to find a balance between popularity and demand.
Many fabric enterprises begin to cooperate with some popular research institutes at home and abroad to grasp the fastest fashion information.
The time difference between Europe and America, which was often mentioned before, can no longer exist.
In addition, the close cooperation with upstream raw materials and dyestuff enterprises is also an important source for fabric enterprises to understand new fiber and new technology information.
although information So rich, but when combined with the actual demand of the market, the fabric enterprises will still realize their differences. Huang Zhixiang, executive director of ambition group, said that in the process of product development, there is still room for improvement in the control of color sensitivity and accuracy. How many color samples do you need for a fabric? Is it in line with the fashion color of the season and testing the Kung Fu of the enterprise? The way of ambition is that men wear basically 5~6 color samples, and women's wear is around 12.
It is not just the issue of color. There are two reasons why clothing brands are not satisfied with the use of popular elements on fabrics: first, inadequate expression; and two, too much.
Of course, where to put and where to accept, of course can not be generalized.
Fabric enterprises want to accurately grasp, the accumulation of long time market experience is indispensable, and communication with downstream garment brands must be adequate.
Xu Weidong, deputy general manager of Shanghai Metersbonwe, said that not every year, everything must be overturned in the previous year. Not all fabrics need to have texture effect, or color is very miscellaneous, but the patterns are different every year, and the colors will also change.
He believes that clothing brands must effectively communicate the popular information and fabric enterprises, pform perceptual into rational, and ensure that the development inspiration of fabric enterprises is practical.
Fabric and clothing enterprises, "hand in hand, heart to heart" together to find
The balance between popular trend and market demand
It will last forever and really sell well, and truly reach the invincible position in the market competition.
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