Frank, Simple And Simple Fashion Designer -- Luo Zheng (Euro).

Design concept

　
The wind wing series originates from Neo Classical romanticism, adhering to the classic fashion style, which is extremely aesthetically beautiful and romantic. Express the traditional thinking with modern ideas, and seek for a natural and modern balance. 　　


With pure art, Dramatic The way to highlight a kind of elegant temperament. The use of a variety of texture and texture of modern mechanisms to achieve the unity of fashion and classical elegance, create a different visual effect. In order to create noble and unruly women, she is like a clever and passionate angel, showing melancholy in elegance and interpreting the female charm that can not be resisted.



That gentle knife.


Every fashion show in China Fashion Week every year is very much. In the colorful design style display, Luo Zheng's show is one that will not be forgotten once seen. Beauty and tenderness have become her characteristic design style. 　

Luo Zheng is obsessed with classical music. Ballet I like the art of the British Vitoria period, so there is always a sense of court in the design. Her artistic temperament which comes from family influence makes her an absolute perfectionist. She can always hear Luo Zheng say, "do or not do the best." She defines herself as "idealistic". Therefore, in her design works, there must be no lack of beauty. "Works are aesthetical, and beauty runs through my design. If it is not beautiful, then fashion I will never choose another alternative, new trend and avant-garde. " Probably because of this temperament, Luo Zheng's thinking is very divergent. You will see the visual shadow of dance, architecture and painting in her works, but it is Luo Zheng's own "from 2002." Xuanwu "In 2003." Phantom "In 2004." Blooming "In 2005." The Dream Interrupted "To 2006." 21 grams "Luo Zheng brings new surprises to the industry every year, and this surprise comes from her promotion in design. 　　


"I like things that are not monotonous, layered, and rich." Thus, in Luo Zheng's works, the stack and folds will be cut and shaped by her hand. Images of fans, Chinese flowers and birds, and old Shanghai smoke pictures will appear as details. Most of the inspiration comes from some moving things or moments in life. Luo Zheng likes the natural environment, likes the natural design expression, therefore her work also naturally rises. In fact, careful observation of Luo Zheng's works reveals that she has worked very hard on the fabric. Although we can not see some kind of continuous and unique fabric on Luo Zheng's clothing, a kind of fabric that has been penetrated throughout has created Luo Zheng's unique style in dyeing, peding, designing flower shapes, geometric figures, transforming texture and hand embroidery. Luo Zheng appreciates a modern woman with cultural accomplishment, self-confidence, independence, pursuit and dreams. So the clothes that women dream of want to become her aesthetic appeal and romantic design appeal, and this style is saturated with Chinese style beauty and beauty.

 

Celadon series

 
Luo Zheng's mother worked in foreign trade, so she could have more access to foreign information than ordinary people. "At that time, it was too" worshipping foreigners. " She smiled and said, until junior high school, she gradually realized the broad and profound Chinese culture. "When traveling to foreign countries, I found that foreigners could not help but admire the trees and stones in front of their own doors. This enlightened me, and I began to focus on the local culture. Chinese operas, Yunnan embroidery, blue and white porcelain... " Luo Zheng applauded, "it's so beautiful! I should deduce these traditional cultures in the form of clothes. It can't be bought with money. " So there is a series of celadon.



 

Luo Zheng's true love "Dancing" and "O".

    
In November 24th, a Luo Zheng 2003 spring and summer fashion conference called "show dance" appeared on China fashion week. The models appear in the snowy sky, like flowers blooming in the snow. Exquisite costumes and ingenious choreography create a dreamlike world.

Shenzhen excellent women's wear " Europe and the Republic of Europe "Brand designer Luo Zheng, the first time in Beijing China International Fashion Week with a flowing romantic, exquisite and aesthetically beautiful design language, shows her charm of life.
　　
Luo Zheng, an expert in learning international finance and trade, is an intellectual girl who has his own opinion on beauty. In 1996, she founded his own company, Shenzhen grace silk garments Co., Ltd., and began to design clothes which continuously create fresh dreams.
　　
From using others' productive capacity to process their own brand clothes, to establish their own factories and set up more than 160 stores in the whole country, Luo Zheng learned to calmly analyze various market phenomena, deal with all kinds of exciting creative elements calmly, and learned from design. clothing Starting from the sense of wholeness, we should pursue a strong line of sight shock with stereoscopic and changeable sense effect, so that our work can be refined to the right point, and give people a subtle and long-term beauty. The brand image of Luo Zheng, which was created by his own design culture and marketing method, was quickly established in the market. The annual sales volume of the company has reached 80 million yuan.
　　
Luo Zheng believes that the best works of a fashion designer should be something that can express his soul. Luo Zheng, who often goes abroad to read the works of design masters, interprets the classics as a trend. She will integrate the ideas of European fashion into the design concept, but in the color matching of products, in the design of the edition style, it can stitch the colors, shapes, occupations and lifestyles of her brand consumers, and blend the commonalities of the East and the west to show their elegance and harmony. Luo Zheng appreciates women who have certain cultural accomplishment, self-confidence and independence, pursuit of life, and dreams. So she takes these women as their own brands, and always imagines how to represent the elegance and elegance of this consumer group when designing products. The reporter saw that the clothes she designed generally liked to tighten up the upper body and put some hem in order to show her slender character. In the design of her collar, she used more standing collar, and liked to make the collar higher, giving people a sense of dignity. As Luo Zheng said, the clothes she designs can make people look lively.
　　
In Luo Zheng's view, life is a kind of heartily dancing. Dazzle dance Sublime the most brilliant process. The blooming of flowers, the butterflies of pupae, the wandering of weeds and the flight of birds... All creatures use their most brilliant moments to show the value of their existence. The understanding of the dance of life made Luo Zheng create the design concept of "romantic", "beautiful" and "beautiful", and deduce the beautiful romantic desire of contemporary fashionable women to return to nature naturally. Design clothing is a continuation of culture. In the face of ever-changing fashion trends, Luo Zheng constantly uses fresh elements to create new fashions. She set the theme of the 2003 "Euro Bruno" spring and summer fashion conference as "dazzle dance". It is hoped that the sublimation of dance will show her natural pursuit in the design and show the brand's life experience that is always exquisite and beautiful. Looking at the more than 70 sets of works of Luo Zheng's fashion show, we saw a large number of ingenious use of three-dimensional cutting technology, creating a three-dimensional design with imagination in color and shape. Many garments increased their sense of hierarchy by using hand stitching and winding techniques. The fine texture and mosaic methods highlighted the different texture of fashion. Thus giving every work with life and soul, fully embodies Luo Zheng's pursuit of a dynamic and lively beauty of intelligence.

Phantom -- November 23, 2003

Luo Zheng, the designer of the European cloth blue, lifted the "phantom" flying with the fan, the mirror, the gauze, the light dance, the petal petals, and the dreamlike real lights on the 2003 China fashion week.

　　
The phantom is divided into four series.

   
The first series of "fantasy tours" is inspired by the illusion of dream melody, transparent silver white and light purple. The combination of Eugen yarn and silk is elegant and smart.

　　





Lorelei

Proud peacock


 

Metal Fashion

Confused thoughts







The Flintstones





 

Gentle Warrior







Mysterious and gorgeous

Silver humor

Falling into the clouds







Purple rain storm
 

The second part of the design of the "glimpse" is inspired by the images inside and outside the mirror. The jumping lemon yellow and cascading folds flashed through the fashionable footsteps.

Winter autumn chrysanthemum

Golden squid





Golden feelings

Orange row

Leaf dance skirt

　　

The third part of the design of "Charms" is inspired by the elegant oriental elements. It combines old Shanghai's 30s ladies figure with fans. Aestheticism The ice pink interpretation of traditional and modern, Eastern and Western different ideas. 　　
 

Classical ladies

Dream of Suzhou and Hangzhou







"Ostrich"







Looking for old Shanghai


 

The fourth part is "extremely beautiful" inspiration. Beauty of illusion The use of yellow and purple, gauze, silk and satin and silk has the beauty of rhythm and glitzy magnificence.

Gold flag floating Exhibition

Golden Lotus Pond

Warm and enchanting 5







Morning glory

  Spring and summer fashion conference 2005
 
Luo Zheng's works always give people a sense of beauty and soul. In the morning of November 21st, Luo Cheng's fashion show at the China Grand Hotel exerts Aestheticism to the extreme with Chinese style. Beautiful silk fabrics, asymmetrical skirts, Chinese embroidery with just the right advantage and natural crystal decoration give life to every dress. Designers try to make every work alive, breathing, quiescence and flutter, showing different aesthetic feelings. Because of the intense heat of dance and other forms of art, designers create lightness and dynamic tension as a dancer.


Luo Zheng, a woman studying international trade, started her own brand in order to make her dream come true. The reason and prudence of economic speciality, the sensibility and arbitrarily of artistic atmosphere, have made today's Luo Zheng.