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PEAK: Reaching The Peak Of Sports Climbing

2007/10/25 0:00:00 10411

Peak

The cooperation with the Iraqi Olympic Committee has been a hot topic in the sports world and the clothing industry.

In October 15th, when Iraq's national football team went to Pyongyang to take part in the Olympic trials, Beijing was once again expressing its intention to connect with sports in the field of PEAK.

Fujian PEAK group is an export-oriented enterprise group specializing in shoes, shoes, clothing, bags and other sports professional equipment and equipment. It has 18 years of professional R & D, manufacturing and sales experience.

The group currently takes the Fujian Quanzhou Peak Sport Products Co Limited and Quanzhou PEAK Shoes Co., Ltd. as the core of the organization. It has standardized garden type production base of nearly 100 mu, with a construction area of more than 70 thousand square meters, serving more than 3000 employees, more than 50 distributors of PEAK agents at home and abroad, more than 3000 stores in large and medium-sized cities in China, and a mature brand operation system combining production and marketing, which has been exported to five continents in Europe, America, Asia, Africa and Australia.

PEAK, plated by English "PEAK", symbolizes the spirit of self challenge constantly climbing the peak.

From the beginning of construction, PEAK was determined to create the "first brand of Chinese basketball equipment", taking basketball sports marketing as the main line of communication. In 2005, it launched the strategy of "brand internationalization". Through sponsoring the international competitions such as the Stankovic cup intercontinental basketball championship, the European All-Star game, the American Houston rockets home, the Australian national basketball team, and other international events, PEAK successfully established a first-class international sports brand image.

In September 06, Houston Rockets star Sean Battier joined PEAK, marking PEAK's new mileage on the road of brand internationalization. In the same month, the Australian women's basketball team, wearing a PEAK shirt, won the world championship, highlighting PEAK's success in sports marketing.

In August 2007, PEAK signed the sponsorship of the Iraqi national team to the 2008 Beijing Olympic Games and officially launched the Olympic marketing project.

Through the differentiation of brand marketing and the management policy of "brand specialization and product series", and the intensive cultivation of the sales network, the enhancement of the terminal image, the scientific logistics control and sales management, PEAK has successfully harvested the growth of sales and the promotion of brand value.

PEAK group is taking the firm step of expanding its international market with continuous innovation and scientific management.

The persistence of PEAK has made today its reputation such as "Chinese famous brand", "China famous trademark" and "national inspection free product" and "China's space industry partners".

Adhering to the spirit of "solidarity, pragmatism, efficiency and brand creation", the PEAK in the future will continue to take the lead and forge ahead with the courage of the world, so as to push forward the heroic spirit of China's basketball career and create new possibilities for PEAK's future in the future. "PEAK"

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