BELLE HK $600 Million Swallow "Mien Li Shoes"

29, the mainland footwear giant BELLE International announced that it would purchase Ao enterprises (Hongkong) Limited and OSS International (Hongkong) Limited at HK $600 million.

The first acquisition of BELLE international has been completed since its listing in Hong Kong.

Aosi enterprise (Hongkong) has 150 chain stores in the mainland and Hong Kong and Macau with its "Millie s" (Miao Li) brand, and is a medium-sized footwear chain corporation.

The BELLE International's revenue from the oz group will make the number of BELLE international chains more than 4000.

It seems that BELLE, the chief executive and executive director of BELLE international, once said that BELLE has "expanded the number of chain stores every year" is not a joke.

In fact, BELLE international, a crazily expanding chain store, is also dancing in the capital market.

BELLE international listed in Hongkong in May 23rd this year has set a record of HK $435 billion in Hong Kong stocks. This shows that ordinary investors attach importance to the shoe and footwear sector.

Through IPO, BELLE international raised HK $8 billion 660 million, and its total market value exceeded HK $50 billion, which exceeded Gome value of 38 billion 600 million yuan.

To get rid of the shackles of the shoe and footwear sector at one stroke, it is strongly praised by Hongkong media as "the largest mainland retail listed company in the HKEx market value".

In fact, investors are also optimistic about the pressure on business operators.

According to BELLE international prospectus, BELLE international will use 27%-31%'s fund-raising funds for various expansion plans, including acquiring company or alliance with strategic partners.

So the BELLE International announced that the acquisition of Aoshi enterprises with HK $600 million is actually a promise to investors in IPO.

However, the industry generally believes that BELLE international chose a medium-sized shoe company to undertake mergers and acquisitions, which is only an attempt.

If the acquisition is successful and can be successfully digested, BELLE international is likely to launch a shoe business again.

In fact, the "ambition" of Sheng Bai Jiao is not limited to simple acquisitions.

BELLE also plans to use 25% of its funds to open new stores, plans to open 1000 new stores a year, and refurbish stores every 3 years.

Stimulated by the news of the takeover, BELLE international shares edged up 0.17% to 11.76 Hong Kong dollars yesterday.

CLSA and J.P. Morgan both awarded ratings to BELLE international.

BELLE international is a joint venture founded by Deng Yao in Hongkong in 1991, and is the largest female shoe manufacturer in China.

Its market share reached 8.2% in 2006.

It was listed on the main board of Hongkong in May 2007.