EU Tax On Chinese Leather Shoes, India Shoe Enterprises Profit

Mas simoDonda, chairman of the Italy footwear retailers Association, said in a media interview at the China International leather exhibition that the EU's pressure on Chinese shoes is actually a "double lose" situation, and the winner is India.

When asked about the EU's anti-dumping duties on China for a year, did European footwear manufacturers benefit from it? Massimo said that levying anti-dumping duties did not bring benefits to the footwear industry in Europe, but on the contrary, it made India shoe enterprises profitable.

Now the survival of European shoe manufacturers is still difficult, and it is difficult for them to win the battle with China, because the price of Chinese shoes is still very low, but the quality is rising.

At present, many large buyers and retailers in Europe are purchasing leather shoes in China and India in accordance with the 8:2 ratio, that is, those enterprises that originally purchased shoes from 100% to China, shifted about 20% of their orders to India.

Different enterprises are different, and some are allocated at 5: 5.

Massimo believes that this is not a purely price consideration, but a move by these buyers and retailers to pfer risks.

In addition, Massimo also said that European retailers and buyers were almost 100% opposed to levying anti-dumping duties on Chinese shoes.

Some shoe makers have increased the price of leather shoes purchased from China, but most shoe makers do not raise their prices because consumers are unwilling to buy high priced shoes. Therefore, they need to digest larger costs and become very thin and suffer heavy losses.

During the year, many shoe traders wrote to EU members to stop levying anti-dumping duties on China.

But he personally expressed optimism.

Massimo also pointed out that although the anti-dumping duties really affect the share of Chinese shoes in the European market, as part of the previous orders have been pferred to India, the market share of Chinese shoes in the European market is about 40% - 50%, which is still a big share.

From the sales volume of shoes in European market, the low-end market accounts for about 60% of the total sales, while the middle end market is about 35%, while the high-end market is about 5%.

Among them, the low-end market Chinese shoes occupy the upper hand, and the high-end market is European shoes.

The key to winning the European market lies in the occupation of the middle end market.

Massimo stressed that the key to China's middle end market lies in the brand of shoes.

After the brand is established, the shoe companies can control the price themselves, even if the price is higher, they can still attract consumers to buy your products.