Luxury Craze In China Is Still Spreading In China.

Luxury scandal reveals Gucci huge profits of 40%

GUCCI plays a big role after sale.

After being accused of "abusing employees" by more than one Shenzhen store employee, the internationally renowned luxury brand GUCCI has recently been exposed by many netizens with many loopholes in after-sales service, such as the standard of after-sales service at home and abroad is not uniform, most of the maintenance costs have to be taken care of themselves. Even so far, no unified domestic customer service telephone has been set up.

According to the survey, this phenomenon is not rare among many other international luxury brands.

Tang Jiansheng, Vice Minister of legal affairs of Shanghai Consumer Protection Committee, said that the importance of some international brands to Chinese consumers is far less important than that of Chinese consumers.

Secret Gucci how to make 40% profits?

The "blood and tears accusation" of five employees left the luxury Gucci (Gucci) down the altar. The brand that made countless people look at the madness finally had to lay down their position and communicate equally with all the Chinese consumers and their employees who have not yet been selected.

However, this urgent attitude did not stop the spread of Gucci brand crisis, and the shocking profiteering insider was also uncovered.

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Chinese can have more money than they can be fooled.

Global 1/4 luxury goods are paid by Chinese people.

"This year, China will replace the United States as the second largest luxury consumer market in the world," said Robert Polet, chief executive officer of Gucci group. "Only the rich in mainland China bought 1/4 of the world's luxury goods last year." Robert said.

For the global luxury brands, Chinese customers are both young and have strong potential for consumption.

Statistics show that 60% of the luxury goods are purchased abroad. "Tourism has become an important way to buy luxury goods."

"Especially the tour groups to Europe, almost all require shopping in luxury stores."

Wen Qian, deputy general manager of marketing headquarters, told reporters that "once a guest took 20 thousand euros to France, when he came back, he spent all the time."

Three flow of luxury goods to luxury goods by the Chinese people overestimated 8 fake big cards

Sorry, maybe you have a COACH bag on your wardrobe.

Turn it out quickly to see if it's made in China. COACH can be called fashion goods at best, but it can never be called luxury goods.

When the brand was not good enough, CEO Lew Frankfort gave COACH a new positioning: "luxury brand that can be easily owned" by Lew.

This sentence itself is rather self assured. With an equivalent of 6000 yuan LV, the price of COACH is only 1/3, or 2000 yuan.

Shenzhen GUCCI exposed sweatshops scandals, of course, ignored the rich people who need to show their identity. They did not see the indifference of passers-by to Xiao Yue Yue. People with insight often think that the value of luxury lies in cultural heritage, but when we know the story of Versace and Saint Laurent, we know that Chinese behavior is precisely playing with the fashionable rules of brands, praying for fame and success, flaunting flaunting and insulting the weak.