OEM Italy Brand: New Opportunities For China'S Textile Industry

Europe is China Spin The important market of clothing export. Italy is the eighth largest exporter of textiles and clothing in China. In January 2011 ~10, China's exports of textiles and clothing to Italy amounted to US $5 billion 444 million, an increase of 15.21% over the same period last year. Clothing exports to Italy amounted to US $3 billion 494 million, an increase of 13.32% over the same period last year. The Milan international garment processing Exhibition (READYTOSHOW) was held in Milan, Italy in September 2010. Milan On the international fabric exhibition (INTERTEXMILANO), some well-known Italy brands, such as Armani, Zegna, and Mara, have been visiting the purchasing department, cashmere products produced in China. knitting Ready-made garments and silk fabrics are welcomed by these brands.

Since the two exhibitions of Milan international fabric exhibition and Milan international garment processing exhibition, the China Textile advertising and exhibition company has organized the Chinese enterprises to participate in the exhibition, and became the general agent of China in 2012. Sun Xiaoming, general manager of China Textile advertising and exhibition company, said that although Italy's textile and garment industry is very strong, Chinese clothing manufacturers can still find many business opportunities in Italy.

According to Sun Xiaoming, Italy is the major textile and garment producing country in the world, and the textile and garment industry is one of the important pillars of Italy's industrial economy. According to the statistics of Italy National Bureau of statistics in 2010, the garment industry is the sixth largest export industry in Italy, and exports account for 2.3% of the total export volume of Italy. Italy's textile and garment exports account for more than 50% of the total output value of the industry.

In Italy, about 72% of textile enterprises are located in Lombardy, PieiTe Monte, Venetian and Tuscany. The textile enterprises in these areas are mainly small and medium-sized enterprises, many of them are family businesses, and more than 90% of them are less than 10 employees.

Sun Xiaoming also pointed out that although textile enterprises in Italy are small, they will focus on improving the quality of final products, constantly improving their production processes and developing new products. Therefore, Italy textiles have always enjoyed a high reputation in the international market, especially wool, pure silk and pure cotton fabrics, which are of high quality and high profits. The main export markets are Germany, France, Spain, the United States and Japan. However, since the outbreak of the economic crisis in 2008, the textile and garment industry in Italy has also been affected by the global economic weakness. Its traditional export markets are mainly the European Union, Switzerland and North America. These countries have suffered a decline in purchasing power since the economic crisis, and their demand has decreased, which has also affected the sales and export of Italy's clothing industry. But with the rise of BRIC countries, especially Russia and China, a new consumer market, the demand for textile and clothing in Italy has increased greatly. Russia and China have become the highlights of their export growth in the face of the continuous weakening and weakening of traditional export markets. In January 2011 ~9, China imported clothing from Italy to US $556 million, an increase of 68.14% over the same period last year, ranking first in China's clothing (000902, stock bar). This kind of market situation that makes the market disappear, the overall impact of Italy's clothing industry is not too big.

In recent years, textile and garment enterprises in Italy have been looking for foundries in Asia in the light of the competitive pressure of other countries, especially from China and other Asian countries. Compared with the high labor costs at home, cheap labor in Asia can greatly reduce costs and increase product profits. Not only are most of the two or three line brands processed in China, but some of the top brands also produce quite a few products in China and other Asian countries. It is only those brands who write the MADEINITALY on the label to maintain their brand image, and the insiders also know this. At the end of October 2011's "Zhongyi fashion summit", the Italy brand executives said frankly that most of their products were made in China.

Under such circumstances, Chinese enterprises should actively strive for more opportunities for processing top brands in Italy. Sun Xiaoming believes that the textile and clothing exhibition in Italy is a way.

It is reported that Milan international fabric exhibition, founded in 2001 by T.D.F., is the first international fabric exhibition in Italy. Following the successful launching of the Milan international fabric exhibition, T.D.F. also held the Milan international garment processing exhibition in 2004. It was held in conjunction with the Milan international fabric exhibition. It is Italy's only exhibition to build a trading platform for garment processing enterprises and brand buyers.