PEAK Holding Bucks, Chinese Brands Chase Arab League Chart

With the gradual development of Yi Jianlian in NBA, Chinese businessmen have invested a lot of attention. The strategy of bucking the "Yi Jianlian" strategy has been rewarded gradually, and the Arab League will also bring economic rewards to the team and its teammates.

At 10 a.m. Milwaukee time on December 19, 2007, PEAK group and NBA bucks (Yi Jianlian team) jointly held a press conference on exclusive strategic cooperation between the two sides in the Bradley center.

At the press conference, NBA official Kevin Chen, chairman of Milwaukee chamber of Commerce Tim West Han, general Larry Larry of the Bucks, and Rong volt, the official of the Bucks team, Xu Zhihua, general manager Xu Zhihua and the general manager of the Bucks general Larry Harris announced: from the beginning of this season, the two sides will officially launch exclusive cooperation.

PEAK group became the first Chinese famous sports brand to cooperate with the NBA bucks.

Following the cooperation between Houston rockets and PEAK, PEAK launched a long-term strategic partnership with Milwaukee bucks.

This is another achievement that PEAK has shocked the industry since it concluded its strategic cooperation with NBA in November.

In December 19th, PEAK Group signed an agreement with NBA bucks to form a strategic partnership for many years.

At this point, PEAK group became the symbol of Chinese sports brand occupying the US market, the beginning of China's national brand to occupy the world's high-end market, PEAK group's initiative was the beginning of the era of specialization of Chinese sports national brand, and the new belt linking Chinese and American basketball culture, with the appearance of China PEAK, which made the world feel the strong brand of China and the ambition of Chinese national enterprises to dominate the world.

At the press conference, Mr. Xu Zhihua, general manager of PEAK group, announced at the press conference that PEAK group has completed the preliminary construction of the internationalization strategy. Next year PEAK will enter the US market in a strong way and cooperate with the big sports chain stores in the United States to bring PEAK's Chinese brand sneakers into the US market.

At the press conference, representatives from local Chinese groups attended the meeting. After the press conference, Tim, chairman of Milwaukee chamber of Commerce, said that PEAK group was the first Chinese enterprise to do similar activities in Milwaukee.

The cooperation between PEAK group and the Bucks team can see PEAK's China red at the Bucks' home, which makes the local Chinese feel very proud and excited. The local Chinese see the rising Chinese enterprises and Chinese brands, are rapidly moving towards high-end market and international market, and compete with international brands.

With Yi Jianlian's joining, the NBA Bucks' attention in China is rising day by day, and the major Chinese enterprises have long been eager to win the battle.

And PEAK is undoubtedly at the top of the table.

The responsible person in PEAK told reporters that "our cooperation agreement with the bucks is exclusive, that is, the Chinese sports brand that appears at the stag's home is only the PEAK family."

According to industry sources, PEAK took the bucks at the time when the Bucks' popularity just started in the Chinese market. It not only saved the cost, but also many years' cooperation effectively blocked the threat of competitors.

In December 14th, as the most important Chinese member of the NBA family, Mr. Xu Zhihua, general manager of PEAK group, visited the headquarters of NBA, New York, and held talks with senior NBA executives including Mr. NBA President David Stern, vice chairman Adam, and market President Heidi.

The two sides reached a consensus on further deepening cooperation and strengthening market promotion.