ABC Has Launched The "Double-Sided Adhesive" Communication Strategy.

　　 ABC The brand occupies the first place in the market share of the domestic children's shoes with the comprehensive occupancy rate of 11.8%. This is the first place for ABC to occupy the market share of Chinese children's shoes for three years in a row. The comprehensive occupancy rate of ABC children's clothing market has also been the top ten of the domestic children's wear market for three years continuously.

With its outstanding performance in China's children's products market, ABC brand has been awarded the honor of "the most powerful brand in China's consumer market in 20 years" by the China Federation of Commerce. The industry pointed out that this award is a full affirmation and encouragement to the market influence of ABC brand. The first, first reason why ABC brand can win the market share of children's shoes for three consecutive years is its fast strategy and its rapid growth. On the other hand, it is the persistent "love culture" and differentiated brand communication channels for many years.

Through the innovation of consciousness system, the implementation of thousand stores project, the introduction of new brand strategy, and the initiation of industrial chain integration, ABC has been walking in the forefront of the industry from product development, market sales, brand promotion and other links. It has won the relative time by "fast", won the market by "fast", won the brand growth by "fast", and finally formed the advantage enrichment to achieve the lead step by step, thus achieving the rapid development of the brand and further consolidating the competitive advantage in the market.

ABC brand replaces for three consecutive years Children's shoes Market Comprehensive occupancy rate first

Differentiated channels of communication, spreading "because of love".

The channel of differentiation is also the first reason for ABC brand to take the first place in the market share of children's shoes for three consecutive years. With the further competition of children's products industry in 2012, differentiated marketing is the only way to maintain brand vitality. As the leading brand of children's shoes and clothing in China, ABC will "inspire children's creativity" as a brand new positioning, enhance brand value, develop differentiated competitive strategies, and take children's "creativity" as the starting point to directly communicate with children, the most direct users of products, and realize the differentiated marketing of brands in the industry.

The differentiation of ABC is also reflected in the delivery of advertising media. It is reported that Children's articles With the particularity of the industry, ABC has launched the "double-sided glue" communication strategy, targeting the target audience of advertising as a "family group, a female audience". At the same time, breaking the traditional "CCTV + provincial media children channel" strategy, turning to the "CCTV + regional advantage TV + local TV station" put together, leading the industry's new mode of communication, CCTV, satellite TV, local three level media comprehensive use, variety, TV drama, children's column three pronged approach, to achieve two-way communication between parents and children. ABC has also made full use of the Internet communication platform. The ABC network has won a lot of popularity for the brand, while micro-blog's popular micro-blog today has effectively brought a large number of potential users to the brand. With the development of Internet marketing, the influence and scope of its public service marketing are also expanding. Whether it is the "hope trip ABC China line" of the Chinese children's charity relief foundation, or the warm action of the Tencent's "clothing plus clothing" New Year's new clothes at the end of last year, ABC has finally been active in the eyes of many consumers. Through systematic integration and communication, we have achieved effective communication between brand and market, brand and industry, brand and consumer, brand and children, in order to maintain the leading position of ABC brand in children's shoes and children's wear market.