Taking The Road Of Independent Innovation And Brand Development To Realize The Sustainable Development Of Sweater Industry

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Not only has it created the largest professional trading market in the country, it has also formed the largest industrial base in the country.

After 20 years of development, Pu Yuan has gone from the product distribution center to the industrial cluster, and now it has rounded the gongs and drums to enter the fashion industry and embarked on the pformation and upgrading from the clothing industry to the fashion industry.

With the gradual improvement of the living standards of the people, the continuous pursuit of fashion, from "sweater" to "fashion sweater", has become an important direction for the pformation and upgrading of the sweater industry in Pu Yuan.

In order to assess the situation, Pu Yuan puts forward the strategic goal of building a Chinese sweater fashion capital, a brand city and an international creative design center for woolen knitted garments.

Moreover, extensive international and domestic cooperation is being carried out to speed up the "turn around" of traditional sweaters to fashionable sweaters.

Market is the leader of regional characteristic economic development.

Pu Yuan town always revolves around the "three goods one service" (quality, taste, brand and service), and constantly improves the brand market construction.

In recent years, the social capital has been invested nearly 1 billion 800 million yuan. From the infrastructure, market function, product structure, shopping tour and other aspects, the market of Pu Yuan sweater market has been pformed and upgraded.

At present, China World Trade Center famous brand port, Central Mall, children's wear market, trading center...

A number of high quality markets have sprung up, and 350 thousand square meters of new market clusters have been formed.

Industries that can rely on the market can often go further.

Nowadays, the development of Pu's knitting industry relies on the development of "one park and two districts". The textile industry gathering area and the high and new technology zone form a good trend of complementary industries and advancing together.

It has been listed as the second batch of modern industrial cluster pformation and upgrading demonstration area in Zhejiang Province Development Zone.

The implementation plan of pformation and upgrading of Tongxiang Pu Industrial knitting industrial cluster has been worked out, and the training project of leading enterprises in knitted apparel industry has been implemented.

In the process of developing and expanding the sweater industry in Pu Yuan,

"Always" is a topic that can not be turned around.

"To realize the sustainable development of the sweater industry, we must take the road of independent innovation and brand development."

Bu Zhanghao, deputy director of the market management committee of Pu Yuan sweater, said that we must adhere to the "brand strategy", not only to create regional brand advantages, but also to speed up the construction of independent brand, so as to compete for the industry discourse right by independent innovation.

Up to now, Pu Yuan has 8 well-known trademarks in China, 1 provincial level regional brands, 1 provincial service brands, and 6 famous brands in Zhejiang.

With the development trend of e-commerce, the traditional sweater market has begun to take the way of combining online with offline.

Needless to say, the newly opened international children's wear market has already started online business in the past.

At present, there are nearly 100 sweater e-commerce companies registered in Pu Yuan, and there is a trend of rapid growth.

Since the beginning of this year, the local government has formulated development planning and supporting policies for e-commerce, guided and encouraged the vast number of operators and enterprises to actively develop e-commerce, and made efforts to make Pu Yuan sweater into two big markets under the Internet and Internet.

In addition, Pu has also established cooperative relations with 12 universities and research institutions.

The design creative industry incubator, 320 creative Plaza, has been set up, and 55 creative agencies have been accumulated.

The technological innovation service platform of Jiaxing sweater industry in Zhejiang province was set up, and the "China sweater talent network" was set up to start the implementation of the "1000 people action plan".

Fashion and creativity will be the future of Pu Yuan's wool sweater for the whole country and even the whole world.

Focus of development.