Major Brands Compete To Seize The High-End Customized Clothing Market

From the perspective of the global economic situation, the current situation is really not optimistic, but high-end clothing customization has ushered in a golden age. Bruno Pavlovsky, president of Chanel brand, said: Custom clothing In the best year, sales showed a sharp rise. " Ralph Toledano, director of fashion department of Puig brand, said that the rich were still rich, and the sales of his spring high-end customized clothes inspired by Amy Winehouse increased by 23%.

Although the economic situation in the Eurozone has worsened and the economic development industry in China and other regions has begun to slow down, it seems that advanced customization is increasingly popular. Customers from Asia and South America pay more and more attention to high-end clothing customization, and major brands are also aiming at this opportunity and ready to go all out.

Donatella Versace returns eight years after saying goodbye to the stage of high-end customized clothing, and Raf Simons will also show his first high-end customized clothing series designed for Christian Dior brand. The Jean Guy Vermont brand, founded in 1954, has received great recognition in France. The brand once produced high-grade customized clothing for Pierre Cardin, Paco Rabane and other brands. Dior's acquisition of the brand not long ago will certainly add color to Dior's high-end customized clothing.

Valentino, Dior, Chanel and other brands have all increased the expenditure on personnel and accessories of advanced customized clothing series, hoping to fully grasp the market opportunity and further open up advanced customization Clothing market 。 Brands such as Giorgio Armani and Jean Paul Gaultier have held advanced customization in Beijing and Shanghai in the early morning Fashion Show , early to improve brand awareness in the Chinese market.