What Does Clothing Sales Do?

People are right.

Sales are widely understood. Some people say that sales are actually sales promotion. Some people say that clothing sales are flickering. Others say that clothing sales are to introduce clothing to customers, and others say that clothing sales are positioning.

All of these statements are correct, but before we discuss the concept of "sales" in depth, let's first look at how sales evolve.

Sales is actually an ancient industry. It is recorded in ancient Greek literature. Sales is a kind of exchange activity.

Salesperson has also appeared in Platon's works, which means people who earn their living through sales.

In China's Song Dynasty, there was a profession called "tooth son", also called "tooth row". "Swallowing gold in sleeves is wonderful as immortal."

According to different industries, the teeth are divided into "human teeth", "Niu Zi Zi", "Ma Zi Zi" and so on. In the outlaws of the marsh, Zhang Shun was "Fisherman's son" before he went to Liangshan.

The female tooth is called "the old woman". It is one of the "three wives and six wives".

This is the sprout of our salesmen.

From the 18 to the late nineteenth Century, during the industrial revolution, sales became a stage of independent occupation.

At that time, new products and technologies were overthrowing the old civilization and life style. At that time, the technology of information pmission was still underdeveloped.

People know about new products; at that time, salesmen represent the production enterprises and bring the company's samples to attract a large number of potential customers, and if there is no sales staff visit, you still do not know such products exist.

So from another point of view, salesmen played a role in science and technology missionaries at that time. They spread the new technology to all parts of the country, and greatly promoted the prosperity of science and technology and economy.

By twenty-first Century, sales had entered a new era.

In the era of homogenization of product production, the difference between products is getting smaller and smaller. At the same time, customers get information more and more easily.

In the new situation, salespeople must create value rather than just spreading value.

At this time, the important basis for customers to purchase is from the purchase experience, so sales at this time is not only a window for manufacturers to face customers, but also an important link for enterprises to provide value-added services to customers.

In the process of sales, sales staff need to contribute their professional knowledge and business insights, and become consultants in a certain field to help customers solve problems.

So, is sales just selling stuff? In fact, the task of selling is not only that.

Another important implication of sales work is "managing long and valuable customer relationships".

Look at these data: "the cost of acquiring a new customer is 7~10 times the cost of retaining an existing customer.

The increase in customer retention will increase profits by 25% to 125% per 5% increase.

So, every time we sell, it's not just for sale, but for satisfaction.

A steady stream of orders and customers' recommendations.

Those who think that selling is accompanied by food, drinking and giving gifts is actually a narrow understanding of the meaning of the word "relationship".