The Marketing Stamina Of The Olympic Games Has Helped The Price Of Sports Brands Continue To Rise

After the peak sales of the London Olympic Games, sports brands gradually entered a period of slow sales. However, many large shopping malls in Beijing found that the prices of international sports brand clothing, shoes, etc. were generally rising.

The value driven Olympic marketing makes every sponsor face the value torture of hindsight. Recently, the latest results of Huicong research show that "Anta has the highest recognition rate of 74% among the cooperative brands of the Chinese Olympic Committee." This data shows that this year's London Olympic Games, Anta itself has also reached the peak of the brand.

According to Kappa A branch store manager introduced that the colors of Kappa sportswear used to be mainly gorgeous solid colors. This year, the designers of Kappa sportswear changed, and the colors of sportswear became mixed and matched, with a sense of design and fashion. The improvement of fabric and workmanship is also the reason for the rise in clothing prices. The source said that in previous years, the price of Ms. Kapa's down jacket was 1299 yuan, but this year it may be adjusted to 1499 yuan.

The prices of Nike, Adidas, Vans and other brands have also increased to varying degrees. Nike's clothing generally rose by 50-100 yuan; Adidas clothing rose by 50-100 yuan, gym shoes The price has increased by about 5%. The price of Vans' men's shirt rose by 10 yuan.

Industry insiders believe that the price of star products will rise after the Olympic Games, so that the price of other products will also rise. Recently, there have been many sports competitions held abroad, and these sports brands will also take advantage of the opportunity to promote new products, so the cost of technology research and development, advertising investment and other costs will continue to increase, which will lead to higher prices of terminal consumption.