The Five Luxury Brands Account For 75% Of The Luxury Online Market.

Recently, pmdigital and Experian Hitwise jointly published a research report on luxury brand online marketing. The report investigated 46 landmark costumes & Accessories luxury brands (excluding jewelry), and looked forward to the development of luxury products in the network marketing platform through these data.

Reporting key data:

Most luxury brand websites have electronic commerce functions (85%)

> luxury website traffic mainly comes from search engine (37%), while Google accounts for 29%, which is ten times that of Bing.

During holiday shopping, traffic from other retail shopping sites will increase, temporarily exceeding the proportion of search engine traffic.

• luxury brand websites rely more on search engines than other ordinary clothing and accessories websites.

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And handbags are the most attractive brands in luxury brands to click on "search".

Social media has brought 8% traffic to luxury brand websites, of which Facebook accounts for about half.

In spite of the fact that Facebook brings more than half of the traffic, YouTube, Pinterest, Instagram, Twitter and Google+ all play an important role.

(Pinterest) the high speed social networking site (Pinterest) brings about the same amount of traffic as Twitter. Although it did not exist a year ago, Pinterest does have strong international users, and most luxury brands have their own official Pinterest pages. In addition, consumers will create their own homepage and pin some luxury brand products they are interested in.

More and more luxury brands are starting to pay attention.

- Social photo application app, acquired by Facebook in 2012.

The importance of social media is increasing, mainly due to the popularity of tablet computers and smart phones. In addition, the role of e-mail in luxury brand marketing is also growing.