The Best Way To Let The Shopkeeper'S "Pocketbook" Bulge Up

The confusion of the owners of clothing stores: there is no money in the purse! There are many in reality.

The boss has such a situation: I feel that the business in the shop is pretty good, but I have worked hard for a year, but I haven't made much money in my pocket.

What is the reason? Many clothing store owners are baffled.

In fact, the problem is very simple, that is to say that if we do not manage the capital chain well, we must be clear about that.

How to manage the money bags of clothing franchised stores and control the capital chain of clothing franchised stores?

In fact, a lot of clothing stores are not bad business, but they are making money in the warehouse, because they often can not resist the temptation of the purchase policy of factory prices, and feel the benefits. In fact, they are not out of stock at the time, so they are more cost-effective because of the calculation.

Of course, the manufacturer's purchase preferences are based on a certain amount.

This is equivalent to a clothing monopoly store for the manufacturer as a warehouse. So, from the perspective of capital generating profits, it is very worthless to invest a lot of money in projects that do not immediately generate profits.

So how can clothing franchised stores control the quantity of purchases? Many clothing store owners will be "excited" when facing attractive promotions of clothing sales promotions of manufacturers or companies.

In fact, too much stock can not only be sold, but it will take up capital and increase the risk of operation.

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How much is the best stock? Here is a formula: R=D * T.

R stands for the number of garments that need to be restocking. D represents the uniform daily sales of this garment. T represents the uniform time period required for garments to receive inspection from suppliers to clothing stores.

Example: a clothing store every customer wears clothing every day. At present, there are 150 customers in the clothing franchised store who are using clothing. The uniform time period of garments from suppliers to their acceptance products is 3 days. The number of re entering the facial cleanser is R=D * T=150 * 0.1 x 3=45 (bottle), that is: when the number of face cream in the clothing store is less than 45 bottles, it is necessary to consider the restocking.

Therefore, clothing franchised stores should always grasp the number of clothing in each shop to see if it is less than R, reduce blind purchase and avoid clothing accumulation or insufficient use.

Another way to control inventory is to calculate the inventory ratio.

Formula: inventory ratio = (last month inventory + Month purchase - sales volume this month) / sales volume x 100% this month.

Advertising expenses should not exceed 10% of the sales revenue of clothing franchised stores.

Of course, this is just an average figure. Clothing stores can invest relatively much in advertising in a short time, such as large events, but they must not exceed 10% on the whole.

The calculation of deposit to sale ratio is usually carried out at the end of the month. When the inventory ratio is greater than 1, the larger the clothing store is, the more serious the clothing store is. When the inventory ratio is less than 1, the more serious the demand is, the more serious the demand is.

It is the best state only when the deposit ratio is close to 1.

Clothing stores calculate the inventory ratio every month, adjust the purchase and control according to this value.

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Because the control of clothing inventory control the capital chain.